Growth Demand Gen Manager: End-to-End Lead Engine

Relay; Toronto; Hybrid; CAD 117,000 - 143,000; Full time

Job summary

Relay, a digital banking platform, is seeking a Demand Generation Manager to own our global lead engine from strategy through execution. You’ll shape capture experiences on our site, run gated content programs, and manage demo/chat experiences that turn interest into intent.

This role sits in Demand Generation within the marketing team and collaborates across brand, performance, product marketing, sales and RevOps.

Qualifications

• 3–6 years of experience in B2B demand generation or integrated campaign management.
• Able to translate strategy into a coordinated plan across multiple teams.
• Strong cross-functional partnership across brand, performance, product marketing, sales, and RevOps.

Responsibilities

• Own our global lead number end to end, setting strategy for demand across owned surfaces.
• Build and run the lead programming calendar (webinars, gated ebooks, guides, partner programs).
• Own the capture layer with Web, CRO and MarOps teams for lead quality at scale.
• Run interactive demo and chatbot experiences for buyers exploring Relay.
• Design and run experiments across the funnel with real hypotheses and kill criteria.
• Partner with Lifecycle to turn captured leads into demos, approvals and sales conversations.
• Turn what works into a repeatable motion and guide the broader marketing org.

Skills

B2B demand generation

Campaign management

Cross-functional collaboration

Data-driven

Strategic planning

Strong communicator

Job description

Relay, a digital banking platform, is seeking a Demand Generation Manager to own our global lead engine from strategy through execution. You’ll shape capture experiences on our site, run gated content programs, and manage demo/chat experiences that turn interest into intent.

This role sits in Demand Generation within the marketing team and collaborates across brand, performance, product marketing, sales and RevOps.