Helly Hansen - Assistant Store Manager

kbi; Vancouver; On-site; CAD 55,000 - 75,000; Full time

Job summary

Helly Hansen Vancouver is seeking an Assistant Store Manager to lead opening/closing, drive sales, and deliver exceptional customer experiences. You will coach the team on customer engagement, loyalty, operations, and ensure store standards are executed consistently.

The role emphasizes brand-aligned leadership, operations oversight, and loss prevention, with a focus on safety, staffing, and merchandising excellence in a busy retail environment.

Responsibilities

• Brand Experience/Customer Service: Ensure store sales performance by maintaining high retail standards and coaching staff to follow brand expectations.
• Engage customers with open-ended questions, active listening, and personalized product suggestions reflecting individual needs.
• Review trends and share findings with managers to adjust selling strategies.
• Drives loyalty performance by communicating store goals, reviewing daily results, and providing targeted coaching to strengthen execution.
• Visual, Operation, and Safety: Maintain visual merchandising standards; keep store clean, organized, and well stocked.
• Lead daily store operations including opening and closing, POS integrity, freight processing, loss prevention and safety initiatives.
• Independently merchandise the store following brand guidelines and adapt to support sales and visual impact.
• Adhere to all company policies, procedures, and operational guidelines.
• React quickly to customer and employee injuries and report to HR.
• Participate in Loss Prevention Audits, review results, and execute plans to meet shrink goals.
• Conduct regular walkthroughs to assess store safety and readiness for customers.
• Look for opportunities to improve and communicate suggestions to Store Manager.
• Proactively manage controllable expenses to support achieving and exceeding P&L targets.
• Leadership: Acts as Manager-On-Duty on a rotating basis.
• Effectively manage freight, inventory, and store processes.
• Provide in-the-moment coaching or feedback to the team.
• Assist the Store Manager in recruiting, scheduling, and payroll processing.
• Build relationships with peers and other stores within district and share best practices.
• Partner with store manager to create and execute team engagement and retention events.

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world's harshest environments, the company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award winning and patented H2Flow™, temperature regulating system. Recently, Helly Hansen won the coveted Outside Magazine "Gear of the Year" award for the Odin Infinity Insulated Jacket, which features proprietary technologies including Lifaloft™, insulation and Lifa Infinity Pro™, a waterproof breathable construction made without chemical treatments, providing long-lasting durable water resistance (DWR) without a coating, continuing our innovation.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are tested and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world. Helly Hansen's outerwear, base layers, sportswear, footwear, and workwear and sold in more than 40 countries and are trusted by professionals and enthusiasts around the world.

Position Summary:

The Assistant Store Manager is a key leader responsible for opening and closing the store, sales performance, delivering exceptional customer experience, and running day-to-day store operations. The Assistant Store Manager supports the Store Manager by leading the sales floor, coaching team members on customer engagement, loyalty, operations, and ensuring store standards, processes, and policies are executed consistently. Kontoor values all perspectives and encourages candidates with different backgrounds, experiences, and ways of thinking to apply.

The Primary work location will be: 2231 W 4th Ave, Vancouver, BC V6K 1N9

Vacancy:

This position is for an existing vacancy

Responsibilities:

Brand Experience/Customer Service

• Ensure store sales performance by executing high retail standards, modeling selling behaviors, and coaching team members to ensure the in-store experience follows company expectations.
• Engage customers through open-ended questions, active listening, and personalized product suggestions that reflect individual needs.
• Review trends and share findings with managers to adjust selling strategies.
• Drives loyalty performance by communicating store goals, reviewing daily results, and providing targeted coaching to strengthen execution.

Visual, Operation, and Safety

• Ensure all visual merchandising standards are consistently met, ensuring the store is clean, organized, and well stocked. Will adapt visual merchandising as needed to support sales and product storytelling.
• Leads daily store operations including opening and closing, point of sale integrity, freight processing, loss prevention and safety initiatives.
• Independently merchandise the store following brand guidelines, adapting as needed to support sales and visual impact.
• Consistently ensures adherence to all company policies, procedures, and operational guidelines.
• React quickly to all customer and/or employee injuries and report them immediately to Human Resources.
• Participates in Loss Prevention Audits, reviews results, and executes a plan to meet district and company shrink goals.
• Conduct regular walkthroughs to assess store safety, loss prevention risks, and readiness for customers.
• Looks for opportunities to improve and communicate suggestions to Store Manager.
• Proactively Manages all controllable expenses, ensuring disciplined spending that supports achieving and exceeding P&L targets.

Leadership

• Acts as Manager-On-Duty on a rotating basis.
• Effectively manage freight, inventory, and store processes.
• Provide in-the-moment coaching or feedback to the team.
• Assist the Store Manager in recruiting, scheduling, and payroll processing.
• Build relationships with peers and other stores within district by sharing best practices and asking for feedback and training where applicable.
• Partner with store manager to create and execute team engagement and retention events and contests.
• Address and resolve customer concerns quickly and professionally.

Position Competencies:

Bold Accountability: Supports the team by delegating tasks, following up, and helping remove barriers so shift goals are achieved.

Customer Centric Innovation: Coaches consistent customer engagement and loyalty behaviors while encouraging ideas tha