Head of Digital Marketing Analytics & Insights

Insight Global; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

Insight Global is seeking a Digital Marketing Analytics Manager to lead data-driven insights across digital advertising programs for a top retail client. You will measure performance, allocate media investments, and optimize campaigns across Search, Social, Display, and Affiliates.

The role blends hands-on analytics with strategic leadership, owning tagging, data pipelines, and DMP taxonomy while mentoring a team of analysts in a data‑driven culture.

Qualifications

• 5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting
• 2+ years leading analytics teams as a people manager with a focus on professional development and strategic impact
• Hands-on experience with SQL (BigQuery preferred)
• Strong understanding of paid digital channels and platforms, including DV360, Meta Ads, and affiliate networks
• Proven ability to develop interactive dashboards using Tableau or Google Looker Studio
• Demonstrated experience with A/B testing, targeting/personalization tools, and campaign tagging best practices
• Bachelor's or Master's degree in a quantitative field
• Familiarity with R or Python is a strong asset
• Experience with or exposure to Retail Media Networks or retail monetization analytics is an asset

Responsibilities

• Deliver timely, automated performance reporting and dashboards to track KPIs including ROAS, CAC, CPC, Conversion Rates.
• Conduct in-depth analyses across paid digital channels to identify trends, mine actionable business insights, and recommend optimizations and test‑and‑learn initiatives.
• Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and cross‑channel incrementality frameworks.
• Lead the tagging and data capture strategy across digital campaigns to ensure accurate tracking of customer interactions across platforms (web, app).
• Partner with Data Engineering to ensure robust and scalable pipelines to the data warehouse (BigQuery).
• Own the Data Management Platform (DMP) taxonomy and partner with marketing on segmentation and personalization strategies.
• Manage multiple simultaneous projects with clear prioritization framework.
• Actively provide insights and recommendations to improve internal processes to more efficiently allocate resources.
• Support development of organizational strategies with focus on team structure, competency requirements, and upskilling frameworks.
• Lead and mentor a high‑performing team of analysts, translating data into clear business narratives and executive‑ready insights.
• Collaborate with cross‑functional teams and vendors to align media and measurement strategies.
• Champion a data‑informed culture and promote best practices in data visualization, storytelling, and stakeholder communication.

Skills

Analytical skills

Influencing skills

Interpersonal skills

Organizational skills

Stakeholder management

Problem solving

Project management

Business acumen

Strategic planning

Education

Bachelor's or Master's degree in a quantitative field

Familiarity with R or Python

Tools

Tableau

Google Looker Studio

BigQuery

SQL

DV360

Meta Ads

Affiliate networks

Job description

Insight Global is seeking a Digital Marketing Analytics Manager to lead data-driven insights across digital advertising programs for a top retail client. You will measure performance, allocate media investments, and optimize campaigns across Search, Social, Display, and Affiliates.

The role blends hands-on analytics with strategic leadership, owning tagging, data pipelines, and DMP taxonomy while mentoring a team of analysts in a data‑driven culture.