Senior Manager, Digital Analytics | Hybrid & AI-Driven Insights

AstraZeneca GmbH; Mississauga; On-site; CAD 106,000 - 140,000; Full time

Job summary

AstraZeneca invites a Senior Manager, Digital Analytics to lead analytics across US Commercial brands, spanning websites, digital ads, email, and social. You'll drive measurement, reporting, and actionable insights, guiding a migration from GA4 to Adobe Analytics with external partners and ensuring continuity.

You will partner with cross-functional teams, build scalable dashboards, and establish reporting standards while advancing analytics maturity and AI-enabled efficiency.

Qualifications

• Bachelor’s in Marketing, Business, Analytics, Economics, or related field.
• Minimum 5 years in analytical roles delivering business insights.
• Strong digital analytics experience across multiple brands or teams; pharma/life sciences preferred.
• Hands-on: GA4, Adobe Analytics, GTM, Ads, Search Console, Power BI, SEMrush, SFMC, Mouseflow, Excel.
• Ability to build dashboards, recurring reports, and performance reviews.

Responsibilities

• Lead digital data analysis across brands, owning reporting and insights.
• Build and enhance dashboards and recurring reports for clarity.
• Collaborate with brand teams for reviews, trends, actions.
• Develop scalable measurement methods for varying brand needs.
• Define benchmarks, standards, and analytics guidelines.
• Oversee tagging and measurement quality with global platforms.
• Own GA4 to Adobe Analytics migration, directing external agency.
• Lead agency relationships for analytics and reporting support.
• Explore AI-enabled approaches to optimize workflows.
• Collaborate with Data Science for advanced analytics as needed.
• Evolve digital analytics support model as brands grow.

Skills

Analytical thinking

Cross-functional work

Dashboards & reporting

Multichannel analytics

Communication of insights

Problem solving

Agency/vendor management

AI-enabled analytics awareness

Education

Bachelor’s in Marketing/Business/Analytics/Economics

Tools

GA4

Adobe Analytics

Google Tag Manager

Google Ads

Google Search Console

Power BI

SEMrush

SFMC

Mouseflow

Advanced Excel

Job description

AstraZeneca invites a Senior Manager, Digital Analytics to lead analytics across US Commercial brands, spanning websites, digital ads, email, and social. You'll drive measurement, reporting, and actionable insights, guiding a migration from GA4 to Adobe Analytics with external partners and ensuring continuity.

You will partner with cross-functional teams, build scalable dashboards, and establish reporting standards while advancing analytics maturity and AI-enabled efficiency.