Digital Marketing Analytics Manager

Insight Global; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

Insight Global is seeking a Digital Marketing Analytics Manager to lead data-driven insights across digital advertising programs for a top retail client. You will measure performance, allocate media investments, and optimize campaigns across Search, Social, Display, and Affiliates.

The role blends hands-on analytics with strategic leadership, owning tagging, data pipelines, and DMP taxonomy while mentoring a team of analysts in a data‑driven culture.

Qualifications

• 5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting
• 2+ years leading analytics teams as a people manager with a focus on professional development and strategic impact
• Hands-on experience with SQL (BigQuery preferred)
• Strong understanding of paid digital channels and platforms, including DV360, Meta Ads, and affiliate networks
• Proven ability to develop interactive dashboards using Tableau or Google Looker Studio
• Demonstrated experience with A/B testing, targeting/personalization tools, and campaign tagging best practices
• Bachelor's or Master's degree in a quantitative field
• Familiarity with R or Python is a strong asset
• Experience with or exposure to Retail Media Networks or retail monetization analytics is an asset

Responsibilities

• Deliver timely, automated performance reporting and dashboards to track KPIs including ROAS, CAC, CPC, Conversion Rates.
• Conduct in-depth analyses across paid digital channels to identify trends, mine actionable business insights, and recommend optimizations and test‑and‑learn initiatives.
• Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and cross‑channel incrementality frameworks.
• Lead the tagging and data capture strategy across digital campaigns to ensure accurate tracking of customer interactions across platforms (web, app).
• Partner with Data Engineering to ensure robust and scalable pipelines to the data warehouse (BigQuery).
• Own the Data Management Platform (DMP) taxonomy and partner with marketing on segmentation and personalization strategies.
• Manage multiple simultaneous projects with clear prioritization framework.
• Actively provide insights and recommendations to improve internal processes to more efficiently allocate resources.
• Support development of organizational strategies with focus on team structure, competency requirements, and upskilling frameworks.
• Lead and mentor a high‑performing team of analysts, translating data into clear business narratives and executive‑ready insights.
• Collaborate with cross‑functional teams and vendors to align media and measurement strategies.
• Champion a data‑informed culture and promote best practices in data visualization, storytelling, and stakeholder communication.

Skills

Analytical skills

Influencing skills

Interpersonal skills

Organizational skills

Stakeholder management

Problem solving

Project management

Business acumen

Strategic planning

Education

Bachelor's or Master's degree in a quantitative field

Familiarity with R or Python

Tools

Tableau

Google Looker Studio

BigQuery

SQL

DV360

Meta Ads

Affiliate networks

Job description

Job Description

Insight Global is seeking a Digital Marketing Analytics Manager to join a top retail e-commerce client for a permanent position. The Manager will lead the strategy, execution, and optimization of data-driven insights across our digital advertising programs.

This role is critical in shaping how we measure performance, allocate media investments, and optimize campaigns across paid channels including Search (Google Ads), Social (Meta, TikTok), Display (DV360), and Affiliates.

You will be a key business partner to Marketing, eCommerce, and Data teams—developing cohesive narratives that inform executive decision-making and campaign-level tactics.

The ideal candidate is both a hands‑on technical expert and a strategic thinker with a strong grasp of media measurement, attribution modeling, data architecture, and customer behavior analytics. This role also involves leading a team of analysts and supporting the evolution of our digital analytics capability across platforms, data pipelines, and personalization efforts.

Key Responsibilities:

Digital Performance Analytics & Insights

•Deliver timely, automated performance reporting and dashboards (Tableau, Looker Studio) to track KPIs including ROAS, CAC, CPC, Conversion Rates, etc.

•Conduct in-depth analyses across paid digital channels and segments to identify trends, mine actionable business insights, and recommend optimizations and test‑and‑learn initiatives.

•Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and cross‑channel incrementality frameworks.

Data Architecture & Measurement Strategy

•Lead the tagging and data capture strategy across digital campaigns to ensure accurate and enriched tracking of customer interactions across platforms (web, app).

•Partner with Data Engineering to ensure robust and scalable pipelines to the data warehouse (BigQuery), enabling trustworthy reporting and analytics.

•Own the Data Management Platform (DMP) taxonomy and partner with marketing on segmentation and personalization strategies.

Project Management and Process Improvement

•Manage multiple simultaneous projects with clear prioritization framework.

•Actively provide insights and recommendations to improve internal processes to more efficiently allocate resources.

•Support development of organizational strategies with focus on team structure, competency requirements, and upskilling frameworks.

Leadership & Collaboration

•Lead and mentor a high‑performing team of analysts, translating data into clear business narratives and executive‑ready insights.

•Collaborate with cross‑functional teams and vendors to align media and measurement strategies.

•Champion a data‑informed culture and promote best practices in data visualization, storytelling, and stakeholder communication.

Competencies:

•Develops Talent

•Decision Quality

•Plans and Aligns

•Ensures Accountability

•Instills Trust

Skills:

•Strong analytical, influencing and interpersonal skills

•Organizational skills

•Stakeholder management

•Problem solving, critical thinking, solution‑focused approach

•Project and resource management

•Business acumen and basic financial understanding

•Strategic planning

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Required Experience

• 5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting

• 2+ years leading analytics teams as a people manager with a focus on professional development and strategic impact

• Hands‑on experience with SQL (BigQuery preferred)

• Strong understanding of paid digital channels and platforms, including DV360, Meta Ads, and affiliate networks.

• Proven ability to develop interactive dashboards using Tableau or Google Looker Studio

• Demonstrated experience with A/B testing, targeting/personalization tools, and campaign tagging best practices

Required Education

• Bachelor's or Master's degree in a quantitative field (Ex/ Business, Engineering, Math)

• • Familiarity with R or Python is a strong asset

• Experience with or exposure to Retail Media Networks (e.g., Amazon Advertising, Walmart Connect, Roundel) or retail monetization analytics is an asset.

Other Assets Include:

• Experience working in omni‑channel retail or large enterprise environments.

• Familiarity with GA4, Adobe Analytics, and clickstream behavioral data.

• Exposure to clean room environments (e.g., Google ADH, LiveRamp).

• Experience in marketing automation platforms (e.g., Salesforce, Unica, Eloqua, Marketo, Adobe).

• Knowledge of Canadian privacy regulations (CASL, PIPEDA).