Sr. Manager, Digital Activation

PHD; Toronto; On-site; CAD 110,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Manager, Digital Activation. In this role, you will manage day-to-day digital executions, focusing on delivering strategic excellence. You need a strong background in technology, analytics, and communication. With proficiency in media terminology and campaign optimization, you will provide valuable insights to clients and collaborate with internal teams to drive impactful marketing strategies. This position requires at least 2 years of experience in digital media, particularly in Retail and Technology.

Qualifications

• 2+ years of Digital Media experience, including Buying, Trafficking, Analyzing, and Optimizing.
• Experience working with Retail, Ecommerce, and Technology clients.
• Attribution Modelling, knowledge of DMPs, and digital performance experience.
• Experience with Lead Generation and ROAS optimization across Retail/Tech clients.

Responsibilities

• Utilize Omni for audience activation and creative channel planning.
• Provide insights and actionable recommendations based on data analysis.
• Track media metrics to evaluate campaign performance.
• Support various platforms like Facebook, Amazon, and Google.
• Collaborate on data-driven marketing strategies for target consumer groups.
• Develop measurement plans and conduct post-mortem project analysis.
• Build partnerships with vendors and agency partners.
• Assist in talent onboarding and development.

Skills

Media terminology

Media math

Reach and frequency calculations

Attribution Modelling

Data Management Platforms

Digital performance

Lead Generation

Return on Ad Spend (ROAS)

Retail experience

Technology experience

Microsoft Excel

Search Engine Optimization

Industry tools (DDS, Vividata, etc.)

Platform certifications

Education

Relevant post-secondary education

Tools

Google Analytics

Facebook Ads

Snapchat Ads

LinkedIn Ads

DV360

Trade Desk

Google Search

Trade Desk

Google Ads

Facebook Ads

LinkedIn Ads

Campaign Manager (CM)

Job description

As the Senior Manager, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Responsibilities

• utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
• Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis
• Tracking key media metrics and benchmarks to evaluate campaign performance.
• Being flexible to work across different platforms and occasionally supporting buyers on platforms like Facebook, Amazon, and Google
• Collaborating with internal teams to analyze primary and secondary data and develop data-driven marketing strategies for different target consumer groups.
• Working closely with internal teams to develop pre-project measurement plans and conduct post-mortem project analysis to generate specific and actionable recommendations.
• Building and maintaining productive working partnerships with vendors, client teams, and agency partners/teams.
• Assisting the digital lead in providing advice and consultation on digital media strategies.
• Supporting talent onboarding, coaching, and development within the team.

Education

• Relevant post-secondary education, training, or equivalent experience

Certifications

• Certifications in DCM, Google Analytics, and social platforms.

Skills

• Must be proficient in media terminology, media math, and reach and frequency calculations. (Proficient)
• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc. (Proficient)
• Experience within digital performance, acquisitions (Lead Generation, ROAS) required. (Proficient)
• Experience in key verticals such as Retail or Technology preferred or other relevant verticals. (Proficient)
• Proficiency in Microsoft suite of tools, with high proficiency in Excel. (Proficient)
• Search Engine Optimization (SEO) (Proficient)
• Industry tools (DDS, Vividata, Prisma, Comscore, Pathmatics, etc.) (Proficient)
• Some platform knowledge and ideally certifications (Facebook, Snapchat, LinkedIn, DV360, Trade Desk, Google Search, CM, etc.) (Proficient)

Experiences

• 2+ years Digital Media, including Buying, Trafficking, Analyzing, and Optimizing
• Experience working on Retail, Ecommerce and Technology client

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.