Digital Analyst - Adobe Analytics/AEP/CDP

BeachHead; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking agency as a Digital Analyst, where you'll lead the implementation of Adobe and Google Analytics for innovative digital marketing strategies. This role involves collaborating with cross-functional teams to optimize campaign performance and ensure compliance with evolving privacy laws. You'll leverage cutting-edge tools and best practices to drive tactical insights and enhance digital programs. If you're passionate about analytics and eager to make a significant impact in the financial services sector, this opportunity is perfect for you.

Qualifications

• Strong understanding of customer data and analytics platforms.
• Experience with MarTech product engineering and platform architecture.

Responsibilities

• Collaborate with Marketing and Sales teams to implement and measure project KPIs.
• Conduct weekly assessments of digital alerts and audit metrics.

Skills

Adobe Analytics

Google Analytics

Campaign Tracking

A/B Testing

Third-party SDK Integrations

Customer Data Platform (CDP)

Adobe Experience Platform (AEP)

Data privacy laws

Communication skills

Education

Degree in business, math, marketing, finance, information management, statistics

Tools

Adobe Launch Tag Manager

Marketing Pixels

Job description

Working with one of the top financial clients, this role calls for a Digital Analyst - Adobe Analytics/AEP/CDP who will be leading and delivering Adobe and Google Analytics architecture, design, and implementation for Digital Strategy initiatives and Digital Marketing campaigns. The successful candidate will provide tactical insight, consultation, and support to digital programs and initiatives, and drive their implementation and enablement by leveraging various tools such as Marketing Pixels, Adobe / Google Analytics Mobile SDKs, and Adobe Launch Tag Manager. This candidate will also lead efforts to stay abreast of Digital Analytics best practices and proactively drive the implementation of these best practices, in collaboration with various cross-functional teams.

Responsibilities:

1. Collaborate with Marketing and Sales teams to implement and measure project KPIs using analytics tools and solutions.
2. Partner with technology vendors to oversee standards, configurations, and governance of vendor products and client solutions.
3. Conduct weekly assessments of digital alerts and audit metrics to understand performance, continuously seeking to automate and enhance processes and relationships.
4. Stay informed on evolving privacy laws to ensure client compliance and mitigate any potential blind spots.

Desired Skill Set:

1. Knowledge of the following:
2. Third-party SDK Integrations
3. Campaign Tracking
4. A/B Testing
5. Tactics optimization
6. Knowledge of federal and provincial data privacy laws as well as industry best practices
7. Strong understanding of customer data and analytics platforms
8. Experience with Customer Data Platform (CDP) / Adobe Experience Platform (AEP)
9. Experience with MarTech product engineering, platform architecture and integration, data development
10. Excellent communication and relationship-building skills.
11. Ability to provide quantitative and qualitative input

Nice To Have:

1. Degree in business, math, marketing, finance, information management, statistics, or related field, or equivalent work experience
2. Experience in Data Modeling and statistical methodologies and metrics and their application to business measurement.
3. Knowledge of ObservePoint and automated tagging/validation techniques

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.

Privacy Policy

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing, Other, and Analyst

Industries

Financial Services and Banking