Growth Marketing Director - Hybrid, Digital, AI & Lifecycle

homeequitybank; Toronto; Hybrid; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Great environment

Job summary

HomeEquity Bank is seeking a Director, Growth Marketing to drive growth across direct-to-consumer, digital, referral, partner and broker channels. You will guide digital customer experience, marketing technology and responsible AI to turn insights into scalable growth programs that boost qualified demand and funded mortgage growth.

You will lead cross-functional collaboration with Marketing, Sales, Product, Customer Experience and Data teams to optimize journeys, measure performance and foster

Qualifications

• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 10+ years of progressive marketing experience with leadership in growth, digital marketing, acquisition or demand generation.
• Proven success scaling measurable acquisition programs and improving complex digital customer journeys and conversion.
• Strong knowledge of paid media, CRM, automation, SEO, content, experimentation, analytics, attribution, customer data and responsible AI-enabled marketing.
• Experience managing budgets, agencies, partners and concurrent initiatives.
• Strategic, commercial and results-oriented, with strong analytical judgment.
• Able to balance growth, customer experience, brand integrity and regulatory requirements.
• Excellent communicator and influencer with success leading cross-functional work in a matrixed environment.

Responsibilities

• Growth Strategy and Performance: Develop growth strategies aligned with customer needs, business objectives and funded mortgage targets.
• Digital Experience and Customer Journey: Lead evolution of websites, landing pages, online tools and end-to-end customer journeys.
• Customer Acquisition, Personalization and Lifecycle Marketing: Develop segmentation, lead management, personalization and nurture strategies that improve lead quality and conversion.
• Marketing Technology, AI and Innovation: Define the marketing technology roadmap and integrate CRM, automation, analytics and customer data capabilities.
• Measurement and Optimization: Set and monitor KPIs for lead generation, conversion, acquisition and ROI.
• Leadership and Governance: Lead a high-performing team and manage agencies, partners and vendors.

Skills

Growth marketing

Digital marketing

Acquisition

Lead generation

Marketing analytics

Cross-functional leadership

Budget management

Strategic thinking

Education

Marketing degree

Business degree

Tools

CRM systems

Automation platforms

Analytics tools

Job description

HomeEquity Bank is seeking a Director, Growth Marketing to drive growth across direct-to-consumer, digital, referral, partner and broker channels. You will guide digital customer experience, marketing technology and responsible AI to turn insights into scalable growth programs that boost qualified demand and funded mortgage growth.

You will lead cross-functional collaboration with Marketing, Sales, Product, Customer Experience and Data teams to optimize journeys, measure performance and foster