Flexible Growth & Brand Lead – Fintech Data

Financial Modeling Prep; Toronto; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work arrangements

Growth opportunity

Job summary

Financial Modeling Prep is seeking a Growth & Marketing Lead to own growth strategy, branding, and marketing initiatives. This hands-on role combines strategy with execution, coordinating external contractors, and driving customer acquisition across fintech markets.

The ideal candidate has 7+ years in growth marketing, branding, and multi-channel campaigns, plus a proven ability to translate data into actionable actions.

Qualifications

• 7+ years of experience in growth marketing, marketing strategy, brand management, digital marketing, or a related field.
• Proven experience developing and executing marketing strategies that deliver measurable business results.
• Strong experience in branding, including brand identity, positioning, messaging, and visual consistency.
• Experience managing multi-channel marketing campaigns, customer acquisition initiatives, and digital growth strategies.
• Strong understanding of SEO, content marketing, conversion optimization, and marketing analytics.
• Ability to interpret performance data, measure results, and translate insights into actionable recommendations.
• Experience managing external contractors, agencies, creative resources, or freelancers.
• Strong project management, communication, and organizational skills.
• A balance of strategic thinking, creativity, analytical ability, and hands-on execution.
• Ability to work independently, manage competing priorities, and adapt in a fast-paced environment.
• Experience with marketing analytics, CRM, content management, or marketing automation tools is an asset.
• Experience in fintech, SaaS, financial services, financial data, or B2B technology is an asset.

Responsibilities

• Develop and execute growth and marketing strategies aligned with FMP's business objectives.
• Drive customer acquisition, brand awareness, lead generation, product adoption, and conversion through effective marketing initiatives.
• Plan, manage, and optimize campaigns across relevant channels, including SEO, paid advertising, email marketing, social media, and content marketing.
• Identify opportunities to expand into new markets and customer segments, testing approaches to determine what drives sustainable growth.
• Improve the customer journey across FMP's website, landing pages, and other digital touchpoints.
• Coordinate external marketing contractors, designers, agencies, freelancers, and other contributors, ensuring clear expectations, quality deliverables, and timely execution.
• Manage marketing projects from planning through completion, balancing priorities, timelines, and resources.
• Work with leadership, Sales, Product, and other teams to align marketing activities with business priorities and support product launches, sales initiatives, and customer communications.
• Develop and improve marketing processes, workflows, and systems to support efficiency and scalability.
• Take ownership of additional projects and responsibilities as business needs evolve.

Skills

Growth marketing

Marketing strategy

Brand management

Digital marketing

SEO

Content marketing

Campaign management

External contractors

Project management

Data-driven

Fintech / SaaS

CRM

Marketing automation

Tools

CRM

Marketing automation

CMS

Job description

Financial Modeling Prep is seeking a Growth & Marketing Lead to own growth strategy, branding, and marketing initiatives. This hands-on role combines strategy with execution, coordinating external contractors, and driving customer acquisition across fintech markets.

The ideal candidate has 7+ years in growth marketing, branding, and multi-channel campaigns, plus a proven ability to translate data into actionable actions.