Growth Marketing Director - Digital & Acquisition Leader

HomeEquity Bank; Toronto; Hybrid; CAD 130,000 - 170,000; Full time

Benefits offered by this job

Extended health and dental benefits

Employee Assistance Program

Employer-Matched Retirement Plan

Employee Share Investment Plan

Well-being initiatives

GoodLife Fitness discount

Job summary

HomeEquity Bank seeks a Director, Growth Marketing to lead the company’s growth strategy across direct-to-consumer, digital, referral, partner and broker channels. You will drive demand, customer acquisition, conversion and funded mortgage growth while guiding marketing technology, AI initiatives and cross-functional collaboration.

The role focuses on optimizing paid and organic channels, improving lifecycle marketing, and delivering measurable ROI with a customer-centric approach in a hybrid

Qualifications

• 10+ years of progressive marketing leadership with growth focus.
• Experience scaling acquisition programs and optimizing digital customer journeys and conversions.
• Strong knowledge of paid media, CRM, automation, SEO, content, analytics and attribution.

Responsibilities

• Develop and execute growth strategy to drive qualified demand and funded mortgage growth.
• Lead digital customer experience, marketing technology and responsible AI initiatives.
• Manage budgets, agencies, partners and cross-functional collaboration.

Skills

Growth marketing

Digital marketing

Acquisition

Demand generation

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

CRM

Marketing Automation

Analytics

SEO

Job description

HomeEquity Bank seeks a Director, Growth Marketing to lead the company’s growth strategy across direct-to-consumer, digital, referral, partner and broker channels. You will drive demand, customer acquisition, conversion and funded mortgage growth while guiding marketing technology, AI initiatives and cross-functional collaboration.

The role focuses on optimizing paid and organic channels, improving lifecycle marketing, and delivering measurable ROI with a customer-centric approach in a hybrid