D2C Growth Lead – Reverse Mortgages

EQ Bank | Canada's Challenger Bank; Toronto; On-site; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and etc

Job summary

EQ Bank is seeking an Associate Director, Direct-to-Consumer to lead and grow its reverse mortgages D2C channel. You will own end-to-end consumer journeys from marketing and acquisition to conversion and retention, measuring growth, profitability, and operational excellence across a cross-functional team.

You will partner with marketing, product, credit, and technology to deliver a cohesive, high-performing engine focused on lead quality, conversion, and lifetime value for Canadians.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 10+ years of direct-to-consumer leadership experience in sales, marketing, or operations; fintech/financial services experience is a plus.
• Proven track record building and scaling D2C sales/marketing organizations.
• Strong CRM, analytics, and marketing automation expertise.

Responsibilities

• Define and execute the D2C growth strategy with clear sales, marketing, and P&L objectives.
• Lead cross-functional teams across sales, marketing, operations, and technology to drive growth and customer value.
• Oversee lead generation, inbound/outbound channels, and conversion optimization across the funnel.
• Establish KPI tracking for lead quality, CAC, conversions, and retention.
• Ensure data quality, compliance, and regulatory adherence across customer touchpoints.

Skills

D2C leadership

CRM systems

Data analytics

Strategic planning

Cross-functional leadership

Education

Bachelor’s degree in Business/Marketing/Economics or related field

Tools

Microsoft Dynamics

Marketing automation tools

Performance dashboards

Job description

EQ Bank is seeking an Associate Director, Direct-to-Consumer to lead and grow its reverse mortgages D2C channel. You will own end-to-end consumer journeys from marketing and acquisition to conversion and retention, measuring growth, profitability, and operational excellence across a cross-functional team.

You will partner with marketing, product, credit, and technology to deliver a cohesive, high-performing engine focused on lead quality, conversion, and lifetime value for Canadians.