Growth Lead, Self-Serve Paid Media

Stripe; Toronto; On-site; CAD 180,000 - 240,000; Full time

Job summary

Stripe, a leading payments infrastructure company, is seeking a Head of Self-Serve Paid Media in Toronto to own and evolve the self-serve paid acquisition strategy. You will lead a team of 5–10 paid media experts and partner with analytics, product marketing, growth engineering, and finance to drive signups, activations, and revenue.

You will identify new channels, build measurement frameworks, and scale creative assets while ensuring efficient spend.

Qualifications

• 10+ years of performance marketing or paid media experience.
• Experience leading a team of 5–10 professionals.
• Strong analytical foundations in attribution and LTV.
• Experience in B2B SaaS, fintech, or high-growth tech.

Responsibilities

• Own and evolve self-serve paid media strategy end-to-end, including budget allocation and channel mix.
• Lead, develop, and retain a high-performing team of paid media specialists.
• Drive measurable improvements in ROAS and activations while scaling total investment.
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance.
• Improve measurement capabilities by partnering with data science on attribution modeling and incrementality testing.
• Develop and manage the self-serve paid media budget, including pacing and forecasting.
• Identify and scale emerging channels and formats.
• Represent paid media performance and strategy in leadership forums.

Skills

Performance marketing

Team leadership

Analytical mindset

Cross-functional collaboration

Budget management

Job description

Stripe, a leading payments infrastructure company, is seeking a Head of Self-Serve Paid Media in Toronto to own and evolve the self-serve paid acquisition strategy. You will lead a team of 5–10 paid media experts and partner with analytics, product marketing, growth engineering, and finance to drive signups, activations, and revenue.

You will identify new channels, build measurement frameworks, and scale creative assets while ensuring efficient spend.