Senior Enterprise Paid Digital Marketing Lead

Stripe; Canada; On-site; CAD 110,000 - 170,000; Full time

Job summary

Stripe is seeking a Paid Digital Marketing Manager to drive scalable paid campaigns across the inbound funnel, designing, implementing and optimizing programs to accelerate demand and revenue. You will act as the go-to expert on paid digital, supporting multiple segments and collaborating with a cross-functional team to achieve marketing goals for those segments.

You will drive ideation and execution of campaigns, manage testing plans, measure performance, and partner with campaigns, design,

Qualifications

• Minimum 7+ years of work experience.
• Minimum 5+ years of paid digital experience, preferably in paid social, display, and direct response.
• 2+ years of B2B marketing experience.
• Deep knowledge of the digital marketing landscape and growth marketing concepts (attribution, incrementality).
• Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership.
• Self-starter with ability to drive strategic and tactical workstreams with minimal oversight.
• Strong problem-solving skills and ability to analyze trends and derive actionable insights from data.
• Experience driving experimentation roadmaps to optimize campaigns.
• User-first sensibility.
• Excellent written and verbal communication skills.
• Demonstrated ability to collaborate cross-functionally across teams.

Responsibilities

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and revenue.
• Develop and manage testing agenda and media plans for the program.
• Measure success against targets and report on performance on a regular cadence.
• Support Stripe in building and optimizing the paid program using product usage data and user insights.
• Coordinate with campaigns, design, marketing operations, analytics and insights, and regional teams.
• Report campaign performance to keep stakeholders informed and aligned.
• Lead audience management and ensure we reach the right users.
• Analyze the effectiveness of paid campaigns and reallocate spend to maximize value.
• Identify weaknesses and create plans to remediate them.

Skills

Paid digital advertising

B2B marketing

Cross-functional collaboration

Data analysis

Strategic thinking

Communication skills

Tools

Marketo

Salesforce

Job description

Stripe is seeking a Paid Digital Marketing Manager to drive scalable paid campaigns across the inbound funnel, designing, implementing and optimizing programs to accelerate demand and revenue. You will act as the go-to expert on paid digital, supporting multiple segments and collaborating with a cross-functional team to achieve marketing goals for those segments.

You will drive ideation and execution of campaigns, manage testing plans, measure performance, and partner with campaigns, design,