Senior Paid Media Lead - Full-Funnel Growth

Recruiting In Motion - Eastern Ontario; Vaughan; On-site; CAD 100,000 - 130,000; Full time

Job summary

Senior Manager, Paid Media in the GTA (North Toronto / Vaughan) leads paid media strategy across Meta, TikTok, YouTube and other digital channels. This on-site role combines strategic leadership with hands-on campaign execution to drive upper-funnel awareness to in-market conversions for beauty and consumer brands.

You will partner with Brand, Creative, eCommerce and Sales teams, manage budgets and performance tracking, and use data to test, learn, and optimize campaigns.

Qualifications

• 5 to 7+ years of paid media or digital advertising experience.
• Proven ability to build and optimize performance-driven campaigns across major platforms.
• Strong understanding of full funnel marketing from awareness to conversion.

Responsibilities

• Own paid media strategy across Meta, TikTok, YouTube, and other digital advertising channels
• Build and optimize full funnel campaigns from awareness through to conversion
• Manage campaign execution including targeting, budgets, creative input, and performance tracking
• Use data to test, learn, and improve performance
• Connect upper funnel media to lower funnel outcomes across Amazon and retailer channels
• Partner with Brand, Creative, eCommerce, and Sales teams to align on strategy and execution
• Work with platform partners and agencies to improve performance and identify new opportunities

Skills

Paid media strategy

Meta advertising

TikTok advertising

YouTube advertising

Data-driven optimization

Full funnel marketing

Budget management

Google Ads

Tools

Google Ads

Job description

Senior Manager, Paid Media in the GTA (North Toronto / Vaughan) leads paid media strategy across Meta, TikTok, YouTube and other digital channels. This on-site role combines strategic leadership with hands-on campaign execution to drive upper-funnel awareness to in-market conversions for beauty and consumer brands.

You will partner with Brand, Creative, eCommerce and Sales teams, manage budgets and performance tracking, and use data to test, learn, and optimize campaigns.