Paid Media Growth Architect – B2B, Remote-Friendly

Dash Social; Halifax; On-site; CAD 85,000 - 130,000; Full time

Benefits offered by this job

Vacation days

RRSP/401k matching

Mental health benefit

Wellness benefit

Donation matching program

Parental leave

Work-from-home benefit

Flexible hours

Team bonding activities

Job summary

Dash Social is seeking a hands-on Performance Marketing Manager to own paid media programs across Google, LinkedIn, Meta, Bing, and emerging channels, optimizing campaigns to hit demo and pipeline targets.

You’ll collaborate with the Director of Performance Marketing and cross-functional teams, run testing, ensure tracking hygiene with UTMs and CRM, and report on spend and pipeline by channel. This Halifax-based role emphasizes data-driven decisions to drive growth.

Qualifications

• 3-5 years of hands-on B2B paid media experience in-platform (Google Ads, LinkedIn Campaign Manager)
• Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL or pipeline targets
• Strong knowledge of conversion tracking (UTMs, Google Tag Manager, offline conversions) and pixel/CAPI setup
• Comfortable with marketing automation (HubSpot or equivalent) for reporting and lead-flow troubleshooting
• Experience running structured creative, copy, and landing page tests and rapid optimization
• Data-driven mindset with ability to pull reports, extract insights, and act on them
• Clear written and verbal communication to explain outcomes and actions

Responsibilities

• Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels
• Pace budgets daily/weekly and optimize bids, audiences, and keywords for cost-per-demo and pipeline targets
• Maintain campaign hygiene: negative keywords, audience exclusions, structure, and naming conventions
• Run testing program for ads, copy, formats, and landing pages and refresh ads as needed

Skills

B2B paid media

Campaign management

Data-driven decision making

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Google Tag Manager

Job description

Dash Social is seeking a hands-on Performance Marketing Manager to own paid media programs across Google, LinkedIn, Meta, Bing, and emerging channels, optimizing campaigns to hit demo and pipeline targets.

You’ll collaborate with the Director of Performance Marketing and cross-functional teams, run testing, ensure tracking hygiene with UTMs and CRM, and report on spend and pipeline by channel. This Halifax-based role emphasizes data-driven decisions to drive growth.