Head of Self-Serve Paid Media

Stripe; Toronto; On-site; CAD 180,000 - 240,000; Full time

Job summary

Stripe, a leading payments infrastructure company, is seeking a Head of Self-Serve Paid Media in Toronto to own and evolve the self-serve paid acquisition strategy. You will lead a team of 5–10 paid media experts and partner with analytics, product marketing, growth engineering, and finance to drive signups, activations, and revenue.

You will identify new channels, build measurement frameworks, and scale creative assets while ensuring efficient spend.

Qualifications

• 10+ years of performance marketing or paid media experience.
• Experience leading a team of 5–10 professionals.
• Strong analytical foundations in attribution and LTV.
• Experience in B2B SaaS, fintech, or high-growth tech.

Responsibilities

• Own and evolve self-serve paid media strategy end-to-end, including budget allocation and channel mix.
• Lead, develop, and retain a high-performing team of paid media specialists.
• Drive measurable improvements in ROAS and activations while scaling total investment.
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance.
• Improve measurement capabilities by partnering with data science on attribution modeling and incrementality testing.
• Develop and manage the self-serve paid media budget, including pacing and forecasting.
• Identify and scale emerging channels and formats.
• Represent paid media performance and strategy in leadership forums.

Skills

Performance marketing

Team leadership

Analytical mindset

Cross-functional collaboration

Budget management

Job description

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the worlds largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video and other channels to acquire developers, founders, and operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance and other marketers to deliver profitable growth via paid media.

What youll do

As Head of Self-Serve Paid Media, you will own and evolve Stripe\'s self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance. You\'ll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you\'ll own the long term strategy for how paid media delivers growth in Stripes self-serve business. You\'ll identify new channels and formats, build measurement frameworks that connect spend to business outcomes, and develop your team into world-class practitioners. You\'ll partner closely with data science to advance our attribution and incrementality capabilities, and with internal and external creative partners to produce high-performing assets at scale.

Responsibilities

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Who you are

We\'re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
• Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
• Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
• Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
• Track record of building, developing, and retaining high-performing marketing teams
• Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
• Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

Preferred qualifications

• Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
• Background in international paid media strategy, including managing campaigns across multiple markets and languages
• Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
• Comfort operating in a fast-paced, metrics-driven culture