Senior Growth Marketing Specialist – Acquisition & Analytics

Jobtailor; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Jobtailor in Toronto, Canada is seeking a growth-minded Digital Marketing Manager to lead acquisition initiatives and optimize paid campaigns across Google, Meta, Twitter, and Snapchat. You will translate business objectives into data-driven strategies and collaborate across Brand, BI, Promotions, Partnerships, and CRM teams.

You will coordinate asset ideation, brief development, and cross-functional approvals while maintaining timelines and high-quality deliverables.

Qualifications

• 3+ years of experience in digital marketing with a focus on growth marketing.
• Bachelor's Degree.
• Demonstrates an excess of attention to detail and meticulous organizational skills.
• Background in user acquisition and data-oriented experience in analytics tools such as Google Analytics.
• Experience executing paid digital campaigns on Google, Meta, Twitter, and Snapchat.
• Strong understanding of the digital marketing ecosystem, including advanced knowledge of display, video, programmatic, and CTV.
• Thorough understanding of the Sports, Sports Betting, and iGaming landscapes.
• Ability to remain focused and multitask across several projects.
• Strong communication skills and ability to manage timelines and project priorities across internal teams.
• Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required.
• Experience working in large organizations and coordinating with multiple departments and stakeholders.
• Good communication, analytics, project management, writing, and organizational skills.
• Proactively leverages data-driven insights.
• Lawfully eligible to work in Canada.
• Applicable employees must obtain and maintain required gaming licenses.
• Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives

Responsibilities

• Initiate and manage digital marketing project delivery by creating creative briefs, gathering feedback and approvals, and distributing finished assets
• Contribute to digital acquisition strategy across paid social, PPC, and display
• Work with Google, Meta, Twitter, and Snapchat to ensure campaign best practices
• Understand business objectives by product and market and tailor digital marketing strategy
• Support Brand & Acquisition teams with asset ideation and creation for new brand and digital campaigns
• Collaborate with Business Intelligence, Promotions, Partnerships, and CRM teams to optimize acquisition and retention strategy
• Interpret data using analytics and reporting tools and deliver analysis and recommendations
• Evaluate campaign performance using analytical skills
• Monitor competitor offerings and creative to guide paid digital strategy
• Operate computers and other technological devices for extended periods

Skills

Growth Marketing

Digital Marketing

Data Analysis

Project Management

Attention to Detail

Stakeholder Management

Communication

Education

Bachelor's Degree

Tools

Google Analytics

Google Ads

Meta Ads

Twitter Ads

Snapchat Ads

Job description

Jobtailor in Toronto, Canada is seeking a growth-minded Digital Marketing Manager to lead acquisition initiatives and optimize paid campaigns across Google, Meta, Twitter, and Snapchat. You will translate business objectives into data-driven strategies and collaborate across Brand, BI, Promotions, Partnerships, and CRM teams.

You will coordinate asset ideation, brief development, and cross-functional approvals while maintaining timelines and high-quality deliverables.