Paid Growth Architect & Analytics Lead

Doist; Toronto; On-site; CAD 117,000 - 143,000; Full time

Job summary

Relay is a digital banking platform empowering small business owners to manage money with clear visibility and control. We seek a results-driven marketer to own multi-channel optimization, including paid search, YouTube, CTV, and direct mail, while managing vendor relationships and partner channels.

You’ll leverage SQL and Metabase daily to validate attribution and refine the marketing mix, working with Brand to align creative with performance.

Qualifications

• Experience running multiple paid channels with substantial spend, not just one platform.
• Managed a large monthly ad budget (six figures) and explained allocation decisions.
• SQL-fluent and able to critique attribution models rather than take outputs at face value.

Responsibilities

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail with data-driven budget reallocation.
• Manage our publisher channel, scaling a portfolio of media partners for efficient approvals.
• Build Relay's paid social program and provide input on scale strategy.
• Maintain day-to-day relationships with advertising and media buying vendors.
• Collaborate with Brand to translate performance data into creative direction.
• Use SQL and Metabase daily; validate marketing mix models and attribution insights.

Skills

Paid channel management

Budget management

SQL fluency

Attribution modeling

Tools

Metabase

SQL

Job description

Relay is a digital banking platform empowering small business owners to manage money with clear visibility and control. We seek a results-driven marketer to own multi-channel optimization, including paid search, YouTube, CTV, and direct mail, while managing vendor relationships and partner channels.

You’ll leverage SQL and Metabase daily to validate attribution and refine the marketing mix, working with Brand to align creative with performance.