Growth Lead, DeFi & L1 Marketing (In‑Person)

Berachain; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

A cutting-edge blockchain firm in Canada seeks a Marketing Lead to shape its brand and promote its decentralized finance initiatives. The ideal candidate will bring over 3 years of blockchain marketing experience, strong leadership skills, and a deep understanding of DeFi and web2 ecosystems. This in-person role based in Toronto emphasizes collaboration across teams to drive user acquisition and engage the community, leveraging a proven track record in marketing leadership.

Qualifications

• 3+ years of experience in marketing, preferably in blockchain or fintech.
• Experience running lead generation and optimizing campaigns.
• Strong interpersonal skills and ability to collaborate across teams.

Responsibilities

• Develop data-driven marketing campaigns aligned with business goals.
• Evangelize and onboard new users through various media.
• Organize community events to promote the Berachain ecosystem.

Skills

Leading marketing initiatives

Blockchain understanding

Social media management

Analytical skills

Communication skills

Tools

HTML

CSS

Wordpress

Job description

A cutting-edge blockchain firm in Canada seeks a Marketing Lead to shape its brand and promote its decentralized finance initiatives. The ideal candidate will bring over 3 years of blockchain marketing experience, strong leadership skills, and a deep understanding of DeFi and web2 ecosystems. This in-person role based in Toronto emphasizes collaboration across teams to drive user acquisition and engage the community, leveraging a proven track record in marketing leadership.