CRO Lead: Growth & Experimentation (Hybrid)

RB GLOBAL; Burnaby; Hybrid; CAD 100,000 - 160,000; Full time

Job summary

RB Global is seeking a CRO Lead to drive growth across its digital experiences. You will lead CRO strategy, design experiments, and partner with Marketing, Product, Technology, Analytics, and other stakeholders to improve conversion, engagement, and revenue.

You will leverage GA4, experimentation platforms, and a data-driven mindset to uncover friction, test hypotheses, and scale winning experiences across RB Global's websites.

Qualifications

• 3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
• Demonstrated experience developing and executing A/B tests and experimentation programs.
• Strong understanding of customer journeys, conversion funnels, UX principles, and digital marketing.

Responsibilities

• Develop and lead the CRO and experimentation strategy across RB Global digital experiences.
• Identify, evaluate, and prioritize optimization opportunities based on business impact, customer behavior, analytics, research, and organizational priorities.
• Translate data into actionable recommendations for marketing, product, technology, and business stakeholders.
• Develop and maintain dashboards and reporting to demonstrate CRO impact.

Skills

Growth marketing

A/B testing

Analytics

UX thinking

Experimentation

Stakeholder mgmt

Communication

Tools

GA4

Optimizely

Job description

RB Global is seeking a CRO Lead to drive growth across its digital experiences. You will lead CRO strategy, design experiments, and partner with Marketing, Product, Technology, Analytics, and other stakeholders to improve conversion, engagement, and revenue.

You will leverage GA4, experimentation platforms, and a data-driven mindset to uncover friction, test hypotheses, and scale winning experiences across RB Global's websites.