Growth Demand Gen Lead — End-to-End Lead Engine

relayfi; Toronto; Hybrid; CAD 117,000 - 143,000; Full time

Job summary

Relay seeks a Demand Generation Manager to own the end-to-end demand strategy, lead programming, and capture experiences for a global audience. You will drive webinars, gated content, partner programs, and interactive demos to convert interest into intent.

You’ll work cross-functionally with brand, performance, product marketing, sales, and RevOps to optimize lead quality and scale initiatives. Toronto presence is required three days a week.

Qualifications

• 3–6 years of experience in B2B demand generation or integrated campaign management.
• Able to translate strategy into a coordinated plan across multiple teams.
• Focus on quality and impact over volume.
• Strong cross-functional partnership with brand, performance, product marketing, sales, and RevOps.
• Detail-oriented mindset with the ability to manage multiple streams.
• Able to build from scratch without a pre-written playbook.
• Use data to shape programs rather than just reporting.
• Excellent written and verbal communication to lead briefs and retros.
• Willing to join the Toronto office 3 days a week.

Responsibilities

• Own the global lead number end to end and strategy for capturing demand.
• Build and run the lead programming calendar (12 months, quarterly activations).
• Own the capture layer with Web, CRO, and MarOps teams for lead quality at scale.
• Run interactive demo and chatbot experiences for buyers exploring Relay.
• Design and run funnel experiments with clear hypotheses and kill criteria.
• Partner with Lifecycle to convert captured leads into demos, approvals, and sales.
• Turn successful programs into repeatable motions for the org.

Skills

Demand generation

Campaign management

Cross-functional collaboration

Data-driven decision making

Strategic planning

AI in marketing

Strong communicator

Job description

Relay seeks a Demand Generation Manager to own the end-to-end demand strategy, lead programming, and capture experiences for a global audience. You will drive webinars, gated content, partner programs, and interactive demos to convert interest into intent.

You’ll work cross-functionally with brand, performance, product marketing, sales, and RevOps to optimize lead quality and scale initiatives. Toronto presence is required three days a week.