Founding Marketing Leader for Industrial SaaS Growth

OneRiver Software; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

OneRiver Software, a rapidly growing enterprise software company, seeks a Director of Marketing to build the function from the ground up and serve as a founding member of the team. You will shape strategy, positioning, and programs, while aligning with Sales to create demand and pipeline across ERP-focused industries.

You will later grow the team, determine built vs. bought capabilities, and establish metrics, systems, and processes to scale marketing and drive growth.

Qualifications

• 8+ years of B2B marketing experience.
• Experience using AI tools to build marketing and demand-gen systems.
• Experience in enterprise software, SaaS, ERP, EAM, or other complex B2B technology.
• Proven experience building demand-generation and pipeline programs.
• Experience with enterprise sales and multi-stakeholder buying processes.
• Strong collaboration with Sales and executive leadership.
• Experience developing positioning, messaging, content, and go-to-market programs.
• Strong written, verbal, analytical, and project-management skills.
• Experience with AI and its impact on CRM, marketing automation, analytics, and digital marketing platforms.

Responsibilities

• Develop and execute marketing strategy and roadmap.
• Define ICPs, target markets, personas, and buying journeys.
• Establish differentiated positioning for OneRiver platform.
• Translate complex ERP and maintenance technology into business outcomes.
• Build OneRiver's thought leadership in maintenance planning and asset performance.
• Build a scalable demand-generation engine across digital, content, email, events, partnerships, and ABM.
• Develop campaigns targeting enterprise organizations with complex maintenance operations.
• Own website strategy, SEO, digital acquisition, marketing automation, and conversion optimization.
• Establish marketing analytics, attribution, and performance reporting.
• Recruit and develop the marketing team and establish capabilities for growth.

Skills

Entrepreneurial mindset

Strategic & hands-on

Commercial focus

Customer-focused

Storytelling

Data-driven

Tools

AI tools

CRM platforms

Marketing automation

Job description

OneRiver Software, a rapidly growing enterprise software company, seeks a Director of Marketing to build the function from the ground up and serve as a founding member of the team. You will shape strategy, positioning, and programs, while aligning with Sales to create demand and pipeline across ERP-focused industries.

You will later grow the team, determine built vs. bought capabilities, and establish metrics, systems, and processes to scale marketing and drive growth.