AI-Powered Growth Marketing Lead

Rippling; Canada; On-site; CAD 180,000 - 260,000; Full time

Job summary

360insights seeks a Head of Marketing to accelerate growth by building a scalable, AI-enabled marketing engine. Reporting to the CEO, you will own strategy, operating model, and team capability across GTM and product leadership.

You'll lead demand generation, ROI, and cross-functional collaboration to strengthen market positioning, drive pipeline, and support 360’s enterprise revenue growth while fostering a values-based culture.

Qualifications

• 10+ years of progressive B2B marketing leadership experience, ideally in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments.
• Proven experience building marketing strategies that support pipeline generation, revenue growth, customer expansion, and measurable business outcomes.
• Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment.
• Ability to evaluate a marketing function, identify capability gaps, reshape priorities, and build practical roadmaps that improve performance.
• Demonstrated financial and commercial acumen, with experience managing significant marketing investments, building business cases, measuring customer acquisition economics, and connecting marketing strategy to revenue growth, profitability, and enterprise value.
• Comfort using AI-enabled marketing tools and automation to improve productivity, personalization, lead generation, content, and campaign execution.
• Experience leading, developing, and motivating marketing teams, including both strategic leaders and hands-on contributors.
• Values-based, commercially minded leader who builds trust, simplifies complexity, supports change, and drives measurable results.

Responsibilities

• Own market positioning, brand strategy, and category leadership, establishing a differentiated narrative that strengthens competitive advantage, increases market awareness, and supports enterprise revenue growth.
• Develop and lead an integrated marketing strategy aligned to growth objectives, revenue targets, and long-term company strategy.
• Build and lead the customer expansion and cross-sell program, including account-based campaigns, scaled executive business reviews, and whitespace analysis, to grow revenue within the existing install base.
• Own marketing’s pipeline contribution, budget, and performance reporting, including channel ROI, multi-touch attribution, and PlanHat (CRM) reporting, and reallocate spend based on results.
• Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact.
• Partner across Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality, conversion, win rate, and customer expansion.
• Lead demand generation across priority channels, including events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and account-based programs.
• Clarify 360’s ideal customer profile, buyer personas, value proposition, and messaging so marketing investments focus on the highest-return opportunities.
• Use data, experimentation, and performance reporting to improve campaign effectiveness, budget allocation, and pipeline contribution.
• Evaluate and implement AI-enabled tools, workflows, and automation to improve lead generation, personalization, content, and operational efficiency.
• Build, coach, and develop a high-performing, values-based marketing team with the focus, capability, and accountability required to support 360’s next stage of growth.

Skills

B2B marketing leadership

ABM

Demand generation

Content strategy

Digital marketing

Sales alignment

AI-enabled tools

Tools

PlanHat

AI marketing tools

Job description

360insights seeks a Head of Marketing to accelerate growth by building a scalable, AI-enabled marketing engine. Reporting to the CEO, you will own strategy, operating model, and team capability across GTM and product leadership.

You'll lead demand generation, ROI, and cross-functional collaboration to strengthen market positioning, drive pipeline, and support 360’s enterprise revenue growth while fostering a values-based culture.