Director, Paid Search

SurveyMonkey; Remote; CAD 177,000 - 241,000; Full time

Job summary

A leading survey platform is seeking an experienced Director of Search to lead their global SEO and SEM efforts. This role focuses on driving sustainable traffic and revenue growth through a unified Search strategy. Candidates should have extensive experience in Search marketing, including budget management and team leadership. The ideal candidate will facilitate collaboration across departments and apply innovative strategies in a flexible, remote work environment. Attractive compensation and benefits package offered.

Benefits

Medical, dental, and vision insurance

401(k) retirement plan

Flexible spending accounts

Paid time off

Qualifications

• 7+ years of Search marketing experience.
• 3+ years in a senior leadership role overseeing SEO and SEM.
• Experience building and mentoring Search teams.

Responsibilities

• Develop and lead a global Search strategy.
• Manage multi-million dollar Search marketing budgets.
• Drive continuous testing and optimization across campaigns.

Skills

Search marketing experience

Leadership skills

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing or Business

Master’s degree (preferred)

Tools

Google Analytics

Search Console

SA360

Ahrefs

Screaming Frog

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.

What we’re looking for

We are seeking an experienced, strategic, and results‑oriented Director of Search to lead our global SEO and SEM channels. The role will develop and execute a unified, holistic Search strategy that drives sustainable traffic, conversions, and revenue growth across paid and organic channels. You will lead the Search team and serve as the primary bridge between technical, product, paid, and data teams.

What you’ll be working on

• Develop and champion a unified, multi‑year global Search strategy that maximizes traffic & conversions across both SEO and SEM.
• Develop a clear, competitive POV on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape.
• Own the global Search budget and forecasting models, allocating multi‑million dollar spend across paid channels while balancing investment in organic initiatives.
• Serve as the cross‑functional leader connecting Growth, Product, Engineering, Content, and Data Science teams to prioritize and align on the technical roadmap and reporting requirements.
• Oversee the end‑to‑end Search strategy, including technical SEO implementation, keyword strategy, ad copy/content optimization, bid management, and content structuring for optimal consumption by LLMs and generative AI outputs.
• Drive continuous testing and optimization (A/B testing) across all campaigns and assets, ensuring performance excellence through keyword research and competitive analysis.
• Partner closely with the Data team to enhance attribution models and ensure accurate paid signal data.
• Stay abreast of algorithm changes, industry trends, and new technologies such as LLM‑driven search, AEO, and GEO.
• Lead, mentor, and grow the Search team, fostering collaboration between SEO and SEM disciplines.
• Provide strategic direction to functional channel leads, ensuring optimized daily performance and campaign alignment.
• Manage search marketing budgets and tools, directing vendor and platform relationships.

We’d love to hear from people with

• 7+ years of Search marketing experience; 3+ years in a senior leadership role overseeing both SEO and SEM in a high‑growth B2B SaaS environment.
• Track record of driving measurable organic traffic growth and managing multi‑million dollar global SEM budgets.
• Experience building, managing, and mentoring entire Search teams.
• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• Understanding of technical SEO, content, paid strategy, and the evolving GEO, AEO, LLM landscape.
• Excellent communication skills to convey complex technical requirements to non‑technical stakeholders and executive leadership.
• Strong grasp of web development technologies and site architecture for enterprise‑scale SEO.
• Proficiency in data analysis and budget optimization using tools such as Google Analytics, Search Console, SA360, Ahrefs, Screaming Frog.

Compensation & Benefits

Base pay range: $177,395 – $240,005 per year, depending on geographic market and experience. Bonuses and commissions may also be offered. Benefits include medical, dental, vision, life, disability insurance; 401(k) retirement plan; flexible spending & health savings accounts; paid holidays; paid time off; employee assistance program; and more.

Remote / Work Location

This role is remote; however, in‑person participation at SurveyMonkey offices may be required for company events.

About Us

SurveyMonkey is a global company where people from all backgrounds can make an impact. Our culture values curiosity, inclusion, and growth. We work in a flexible, hybrid environment with thoughtfully designed offices and programs to help employees thrive.

Our Commitment to an Inclusive Workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that drives curiosity, innovation, and success. Accommodations are available for applicants with disabilities.