Director of E-Commerce

Manitobah; Winnipeg; Hybrid; CAD 117,000 - 143,000; Full time

Benefits offered by this job

Discount on products

Professional development

Group Savings Program

Flexible work hours

Paid time off

Job summary

Manitobah is seeking an experienced Director of eCommerce to lead our Shopify Plus storefronts for Canada, the US, and wholesale. You will manage a small team and coordinate with external agencies to ensure a seamless, on-brand customer journey and strong performance.

You will own the go-to-market process for launches, optimize merchandising and CRO, and report key metrics to senior leadership. This hybrid role requires reporting to our Winnipeg HQ and a passion for purpose-driven brand growth.

Qualifications

• Minimum 10 years of progressive experience in eCommerce management.
• Hands-on Shopify/Shopify Plus store experience is required.
• Experience owning eCommerce budgets and tooling spend.

Responsibilities

• Own day-to-day management of Manitobah's Shopify storefronts (DTC Canada/US) and B2B portal.
• Oversee end-to-end product upload: setup, classification, tagging, imagery, pricing and publishing.
• Develop product taxonomy; structure collections, tags, filters and search for discovery.
• Execute on-site merchandising to improve AOV, cross-sell and bundles.
• Lead GTM for new launches, seasonal drops and promos.
• Own CRO program; maintain testing roadmap to improve conversions and AOV.
• Own ecommerce performance reporting and budget tracking; report to SVP.

Skills

Shopify Plus

eCommerce Mgmt

Front-end basics

Shopify Liquid

CRO optimization

Cross-functional

Education

Bachelor's degree

Tools

Shopify

Job description

Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. Manitobah is committed to hiring Indigenous employees wherever possible. Applicants are strongly encouraged to self-declare.

Are you a hands-on eCommerce leader with deep Shopify Plus expertise and high standards to match? Are you looking to elevate a purpose-driven brand? If so, we want you to join our team!

WHAT YOU WILL DO

The Director of eCommerce is the operational and commercial hub of Manitobah's online retail business, responsible for the day-to-day performance, presentation, and continuous improvement of Manitobah's Shopify storefronts. This role owns the full eCommerce execution layer — ensuring the customer journey from first click to checkout is seamless, on-brand, and optimized for conversion — while also leading the go-to-market process for new product launches and seasonal campaigns.

The Director leads a small, focused team and directs Manitobah's third-party Shopify development agency. The primary focus of this role is Manitobah's DTC storefronts (Canadian and US), with secondary oversight of the B2B/wholesale portal.

WHAT WE OFFER

Manitobah offers a comprehensive total compensation package which includes an annual base salary, group benefits, flexible work hours, generous paid time off, 50% discount on our retail products, professional development, and our newest benefit offering called Group Savings Program.

SALARY

Starting at $130,000

LOCATION

This position is hybrid/remote. The incumbent will be required to report to our Headquarters, located at The Forks in Winnipeg, Manitoba as directed.

KEY RELATIONSHIPS

Reports to: Sr. VP of Sales and Marketing

Key Relationships: E-commerce, marketing teams, external vendors

Direct Reports: Yes

KEY RESPONSIBILITIES

• Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts — Canadian DTC, US DTC, and B2B/wholesale portal.
• Oversee the end-to-end product upload process — ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule.
• Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey.
• Execute and continuously optimize on-site merchandising — including collection sequencing, featured product placement, cross-selling, upselling, and bundling strategies — to drive average order value and sell-through.
• Lead the eCommerce go-to-market process for all new product launches, seasonal drops, and promotional campaigns.
• Own the CRO program for Manitobah's DTC storefronts — maintaining an active testing roadmap that targets conversion rate, add-to-cart rate, checkout completion, and average order value.
• Own eCommerce performance reporting — tracking key metrics including revenue, sessions, conversion rate, AOV, bounce rate, and channel contribution against targets, and reporting results and recommendations to the SVP and cross-functional leadership on a regular cadence.
• Budget management, including spend across tools, apps, agency fees, and operational costs; tracking actuals against plan; and making recommendations on investments or adjustments as needed.

CORE COMPETENCIES

• Advanced knowledge of concepts, principles, methods and techniques of eCommerce, including Shopify platform.
• Strong familiarity with front-end concepts including HTML, CSS, and Shopify Liquid —must be able to read, review, and communicate clearly with developers about front-end work.
• Proven ability to collaborate effectively while working with cross-functional teams internally and externally in a fast-paced environment.

IDEAL EXPERIENCE

Professional Experience:

• Minimum 10 years of progressive experience in eCommerce, encompassing both eCommerce management, is required.
• Demonstrated hands-on experience managing a Shopify or Shopify Plus store is required.
• Experience owning or co-owning eCommerce-related budgets, including tools, agency spend, and operational costs, is required.

Educational Requirements:

• A bachelor’s degree in Business, Marketing, Digital Commerce, or a related discipline is required.

A combination of education and experience may be considered.

WORKING CONDITIONS

• May require long periods at a desk, reading lengthy documents, and time in front of a computer.
• This is a hybrid role based out of Manitobah's Headquarters in Winnipeg, MB, Canada; candidates must be able to report to Headquarters when directed.