E-Commerce Manager

TallGrass Natural Health; Vancouver; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Wellness program and health benefits

Staff product allowance and discount

Education assistance

Paid time off to volunteer

Profit sharing and savings plan

Hybrid office

Job summary

TallGrass Natural Health in Canada is seeking an experienced Ecommerce Manager to lead growth on Amazon Canada and drive performance across DTC Shopify properties.

You will own revenue targets, optimize full-funnel customer journeys, protect brand integrity, and manage a dedicated team leveraging tools like Helium10 and Shopify Plus.

Qualifications

• 4+ years of hands-on experience managing Amazon Canada and Shopify platforms.
• Proven ability to scale DTC channels across brand portfolios.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Lead growth on Amazon Canada and Shopify DTC properties.
• Drive revenue targets and optimize full-funnel journeys while protecting brand integrity.
• Collaborate with Supply Chain, Marketing and Finance for promo calendars and reporting.

Skills

Ecommerce management

Amazon Canada

Shopify

Team leadership

Tools

Helium10

Shopify Plus

Amazon Vendor Central

Amazon Seller Central

Job description

About TallGrass Natural Health

TallGrass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness.

As a certified B Corp, TallGrass continually meets rigorous standards of social and environmental performance, accountability, and transparency.

Marketing at TallGrass and Job Summary

We’re neither an agency nor a one-brand shop. Our 14-person marketing team shapes how Canadians discover, trust, and choose our brands - across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business spanning Amazon and brand-specific Shopify sites.This is hands-on, high-impact work where creativity, data, and purpose meet.

Marketing sits at the centre of our growth and team members have the opportunity to:

• Work across 14 diverse, natural brands
• Build both retail and ecommerce expertise
• See your work in the market—and in people’s lives
• Be part of a company that measures success by impact, not just revenue
• Have fun with a great group of people

Are you a strategic ecommerce leader with experience scaling digital channels profitably. We are looking for an eCommerce Manager to lead our growth on Amazon, and drive performance across multiple DTC Shopify properties.

This is a high-impact leadership role requiring a balance of channel strategy, team coaching, and commercial discipline. You will own revenue targets, optimize full-funnel customer journeys while protecting brand integrity and leading execution through a dedicated team. You will be the architect of our digital growth, leveraging tools like Amazon Vendor Central, Seller Central, Helium10 and Shopify Plus to scale revenue across our portfolio.

This hybrid role offers the flexibility of remote work and the benefits of in-person strategy sessions and mentorship.

Our Core Values

• Celebrate – We work hard, play hard and laugh hard.
• See the big picture – We see, understand and care about the whole process.
• Build community – We nurture our relationships and ourselves.
• Follow through – We honour the trust people place in us.
• Show gratitude – We respect and appreciate everyone's contribution.
• Do good – We care about the health of all people and our planet.

Critical Success Factors /Outcomes

• Top-Line Growth & Margin: Deliver YOY revenue growth across Amazon and DTC channels while maintaining net profitability targets.
• Marketplace Dominance & Brand Health: Maintain >95% Buy Box ownership, sustain 95%+ MAP compliance, and minimize unauthorized sellers across marketplaces.
• Ad Spend Efficiency: Oversee monthly advertising budgets across Amazon Ads, Search, and Paid Social, maintaining a target >5x ROAS.
• DTC Conversion & Speed to Market: Achieve a minimum 2%+ conversion rate across Shopify sites and ensure all new brand or SKU launches are fully optimized within 90 days of start-ship.

Core Competencies:

• Channel Ownership & Strategy: Lead operational health and commercial strategy for Amazon Canada (Vendor/Seller Central), Walmart Canada marketplaces, and Shopify Plus stores.
• P&L & Budget Management: Manage monthly promotional budgets, perform P&L reconciliations, and analyze unit economics to drive net profit.
• Team Leadership: Direct, mentor, and coach a junior-to-mid-level team to execute with excellence.
• Cross-Functional Collaboration: Partner with Supply Chain for inventory forecasting, Marketing for creative and promotional calendars, and Finance for reporting.
• Track Record: 4+ years of hands-on experience managing and scaling Amazon Canada and Shopify platforms, ideally in CPG, supplements, or natural health.
• Analytical Capability: High fluency in ecommerce analytics, bid strategy, keyword research, and cross-channel reporting.
• Entrepreneurial Mindset: Moves quickly with good judgment, highly organized, and proactive in solving multi-brand operational challenges.

Nice to Have:

• Passion for natural health
• Knowledge of French

Great Work Perks

• Competitive compensation
• Wellness program and health benefits
• Staff product allowance and discount
• Education assistance
• Paid time off to volunteer
• Profit sharing and savings plan
• Hybrid office