Marketing Manager

Beyond Bilingual Inc.; Bradford West Gwillimbury; On-site; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Generous employee and family discounts

Full-time, Monday to Friday office

Some flexibility in start and finish

Year-end bonus eligibility after one

Ownership and autonomy over time

Job summary

Beyond Bilingual Inc. in Bradford West Gwillimbury is seeking a Marketing Manager to lead the Canadian marketing team across B2C and B2B, including e-commerce, paid media, email, social, retailer programs, and product branding.

You will manage three Marketing Specialists and collaborate with the international head office. The role requires 5+ years in marketing, hands-on ownership of multi-channel campaigns, Shopify experience, strong analytical skills, and the ability to operate in a

Qualifications

• 5+ years of progressive marketing experience with hands-on ownership of multi-channel consumer campaigns.
• Direct experience leading a small team and developing team members.
• Strong multi-channel digital marketing experience across paid media, e-commerce, email/CRM, and social.
• Paid-media judgment and the ability to brief and challenge an agency and support budget decisions with data.

Responsibilities

• Lead the Canadian marketing team and oversee marketing across B2C and B2B, including e-commerce, paid media, email, social, retailer programs, and product branding.
• Manage a team of three Marketing Specialists (B2C, Design, and B2B).
• Work with an international head office to align strategy and execution.
• Drive e-commerce growth across Shopify storefronts and online presence.
• Utilize data to optimize campaigns and marketing technology stack.

Skills

Multi-channel marketing

Team leadership

Digital advertising

Data-driven marketing

E-commerce optimization

Tools

Shopify

Google Ads

Google Analytics 4

Klaviyo

Looker Studio

Meta Business Suite

Job description

Marketing Manager

Full Time - Permanent

Location: North of Toronto - Bradford ON, On-site

Hours: Normal office hours based on a 40-hour work week, excluding lunch (1 hour lunch or ½ lunch( , with some flexibility in start and finish times

Salary: up to $100,000

Bonus: Year-end bonus eligibility after one year; amount depends on individual and company performance

Client Canadian sales and distribution company owned by a large European family-owned comfort-footwear company. The business supports consumer brands through independent Canadian retailers and e-commerce storefronts.

PERKS:

• Generous employee and family discounts
• Full-time, Monday to Friday office schedule
• Some flexibility in start and finish times
• Year-end bonus eligibility after one year
• Opportunity for increasing ownership and autonomy over time

Summary of Role:

The Marketing Manager leads the Canadian marketing team and manages marketing across B2C and B2B, including e-commerce, paid media, email, social, retailer programs, product branding, and the relationship with an international head office. This is a hands-on leadership role managing a team of three Marketing Specialists (B2C, Design, and B2B). The successful candidate must be organized, data- and technology-driven, able to lead with a team philosophy, and able to understand the product and what appeals to the end consumer. E-commerce is very important and is the fastest-growing area, while wholesale remains the biggest driver of the business. The role currently supports two Shopify storefronts, with the possibility of growth.

Qualifications:

• 5+ years of progressive marketing experience with hands-on ownership of multi-channel consumer campaigns.
• Direct experience leading a small team and developing team members.
• Strong multi-channel digital marketing experience across paid media, e-commerce, email/CRM, and social.
• Paid-media judgment and the ability to brief and challenge an agency and support budget decisions with data.
• E-commerce experience and comfort working across the marketing technology platform stack; Shopify experience is a strong asset.
• Strong organization, coordination, project management, and written communication skills.
• Strong understanding of data, digital marketing, technology, and AI tools used in day-to-day marketing work.
• Experience in fashion, wearable consumer products, or another consumer-product environment is very important. Footwear experience is not required; fashion or European-based consumer-product experience is helpful.
• Ability to understand consumer demographics, product positioning, and what drives end-consumer appeal.
• Experience working with a European or international head office is an asset.
• Comfortable working in a small-company environment where the role includes both strategy and hands-on execution.
• French is an asset but is not required.

Technology and Marketing Platforms:

Standard platforms currently used include: Shopify Admin, Google Ads, Google Merchant Center, Meta Business Suite, Klaviyo, Google Analytics 4, Google Tag Manager, Looker Studio, Google Business Profile, Google Workspace, Swat.io, Microsoft 365, Asana, and Adobe Creative Cloud. The marketing environment also includes company-specific Shopify applications and internal tools, transactional email, returns, AI, digital signage, traffic reporting, B2B ordering, business intelligence, and technical infrastructure. Company-specific systems can be learned on the job.