Director, E-Commerce

Unbound Merino

Canada

Remote

CAD 100,000 - 140,000

Full time

14 days+

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Job summary

A Toronto-based clothing brand is seeking a full-time Director of E-Commerce to optimize the online shopping experience. The ideal candidate will have proven leadership in e-commerce, particularly with DTC brands, expertise in tools like Shopify and Google Analytics, and a strong analytical mindset. Responsibilities include overseeing all online store aspects, driving sales growth, and managing a high-performing team. This role works in a dynamic remote setting that values creativity and results. Candidates should have a Bachelor's degree in Business or Marketing.

Qualifications

Proven leadership in an e-commerce role, ideally DTC brands.
Strong analytical mindset for data-driven decisions.
Experience managing complex systems and cross-functional teams.
Detail-oriented with a strong eye for design and brand.
Results-driven self-starter; creative problem solver.

Responsibilities

Oversee and optimize all aspects of the online store.
Drive sales growth through merchandising and upsells.
Lead and mentor a high-performing team.
Collaborate cross-functionally on launches and pricing.
Manage the budget and identify automation opportunities.

Skills

Leadership in e-commerce for DTC brands

Shopify

Google Analytics

SEO

Digital advertising

Customer lifecycle marketing

Data analysis

Team management

Operational efficiency

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Klaviyo

Job description

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Unbound Merino is a Toronto-based clothing brand founded by three lifelong friends passionate about travel. The company creates versatile, high-performance Merino wool apparel designed specifically for travelers and minimalists. Our garments prioritize simplicity, style, and durability, made from sustainably sourced merino wool.

We focus on crafting timeless, functional pieces that are wrinkle-resistant, odor-resistant, moisture-wicking, and suitable for a variety of climates and occasions. Our mission is to help customers pack and own less, allowing them to focus on meaningful experiences rather than bulky luggage or fast fashion trends.

Role Description

Unbound Merino is hiring a full-time Director of E-Commerce, based in Ontario (Greater Toronto Area preferred) and reporting to the COO, to create the best online shopping experience for our customers.

This remote role requires a strategic, results-oriented leader to oversee and optimize all aspects of the online store, including web strategy, UX/UI improvements, A/B testing, and multi-market operations, while driving sales growth through merchandising, upsells, custom bundling, and customer retention strategies. The Director will lead and mentor a high-performing team, collaborate cross-functionally with product, marketing, inventory, and operations teams on launches, pricing, and performance dashboards, uphold design and brand standards via SOPs and process optimization, manage the website budget, and identify automation opportunities in a fast-paced DTC environment.

Qualifications

Proven leadership in an e-commerce role, ideally DTC brands, with expertise in Shopify, Google Analytics, Klaviyo, SEO, digital advertising, and customer lifecycle marketing.
Strong analytical mindset for data-driven decisions, including A/B testing, KPI dashboards, site performance, marketing ROI, and customer behavior analysis.
Experience managing complex systems, budgets, cross-functional teams (marketing, operations, finance, customer service), and processes like SOPs, checklists, task trackers, product listings, pricing, and stock management.
Obsessive eye for design and brand; detail-oriented with ability to prioritize high-leverage initiatives, uphold exceptional standards, and drive operational efficiencies.
Strong leadership to mentor teams, set high expectations, hold accountable, and motivate in a dynamic, non-corporate, remote setting.
Results-driven self-starter: proactive, creative problem-solver, ambitious, curious, fun, risk-taking with quick course-correction, strong soft skills yet firm, and impatient for action.
Bachelor's degree in Business, Marketing, or related field preferred.

Seniority level