DTC Ecommerce Lead

DKK Brands; Toronto; On-site; CAD 89,729 - 103,533; Full time

Job summary

DKK Brands in Toronto, Canada, is seeking a full-time DTC Ecommerce Lead to oversee and enhance the performance of our Shopify sites. This role involves executing product launches and ensuring the highest standard of site quality and outcomes.

The ideal candidate will have over 3 years of direct ecommerce leadership experience, preferably with Shopify, along with proven success in managing ecommerce initiatives. You'll be at the forefront of our marketing efforts across multiple premium kitchenware brands.

Qualifications

• 3+ years of hands-on ecommerce experience, preferably with Shopify.
• Proven experience executing product launches and promotions.
• Strong merchandising and CRO instincts are essential.

Responsibilities

• Execute product launches, campaigns, and promotions on Shopify.
• Manage homepage, collections, and product detail page quality across brands.
• Implement pricing logic, upsells, and merchandising.

Skills

Ecommerce leadership

Shopify management

Merchandising instincts

Conversion Rate Optimization (CRO)

Tools

Shopify

Job description

Location

Toronto, Canada on-site preferred (this is not a hybrid role). Can be remote in North/South America if not in Ontario, CA.

Compensation

$65k - $75k annual compensation (base + quarterly bonus).

MUST HAVES (as we are re-posting)

• 3+ years of direct ecommerce leadership in a single role (no job-hoppers).
• Well-articulated achievement of ecommerce KPIs (numbers, not explanations).
• A resume that matches reality (not AI fluff).

About DKK Brands

DKK Brands is the driving force behind premium kitchenware brands Espro, Liiton, and VIVA. We take pride in designing, manufacturing, and distributing exceptional products to consumers. What truly motivates us is the satisfaction of seeing our products bring joy to our customers. Whether it’s a gift that stands out or a personal favorite, knowing that our products are among the best in their category reinforces our passion for delivering excellence.

Position: DTC Ecommerce Lead

We are seeking a full-time, permanent DTC Ecommerce Lead to own the execution and performance of our Shopify websites across multiple premium consumer kitchenware brands. This role is for a hands‑on operator who can also understand and implement strategy. Someone who has executed product launches and optimized the shopping journey, cares deeply about detail, and takes full ownership of site quality and outcomes. Strategy and P&L are owned by our Head of DTC. This role owns making the site work every single day.

Your responsibilities include

• Executing product launches, campaigns, and promotions on Shopify.
• Managing homepage, collections, and PDP quality across brands.
• Implementing bundles, pricing logic, upsells, and merchandising.
• Executing CRO improvements and tests.
• Managing Shopify apps, integrations, and QA.
• Ensuring site speed, checkout health, and technical stability.
• Coordinating with paid media, retention, creative, and operations teams to ensure smooth online execution.
• Monitoring performance and identifying conversion opportunities.
• Regular store performance reporting.

What success looks like

• Launches (product and promotions) execute on-time and cleanly.
• Conversion rate and AOV improve consistently.
• The site feels on-brand, premium, intentional, and reliable.
• Issues are caught early and fixed fast.

What we are looking for

• 3+ years of hands‑on ecommerce experience, Shopify highly preferred.
• Proven experience executing launches and promotions.
• Strong merchandising and CRO instincts.
• Comfortable working directly in Shopify and managing app stacks.
• Highly detail‑oriented and calm under pressure.
• Objective/outcome‑focused leader (not just task‑oriented).
• Clear communicator with a strong ownership mindset.

This role is not for you if

• You are a coder with little store ownership/management experience.
• You primarily relied on agencies or others to execute launches and site updates.
• You do not embrace accountability and ownership of outcomes.
• You dislike fast pace and frequent launches, preferring site maintenance.
• You focus mainly on assigned task completion and leave outcome and performance management to others.

Application

SENT your resume and cover letter to: [e-mail]

DKK Brands is an equal opportunity employer; Final compensation offers are based on experience and fit to overall role requirements.