Director of Marketing & Ecommerce

JRoss Recruiters; Burnaby; On-site; CAD 125,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

Employee discounts

Growth opportunities

Job summary

JRoss Recruiters is seeking a senior marketing leader for a prominent Canadian retailer based in Burnaby, BC. You will own the annual strategy across retail, ecommerce and B2B, driving brand, lead generation and revenue growth.

In this hands-on role, you will partner with the CEO and senior teams, manage budgets, and lead a small marketing group to deliver scalable campaigns across channels.

This is an in-office role based in Burnaby offering comprehensive benefits and growth opportunities.

Qualifications

• 8+ years of progressive marketing experience with senior leadership.
• Experience in multi-location retail, ecommerce or a complex multi-channel business.
• Proven success in B2B demand generation and sales enablement.
• Strong understanding of brand strategy, digital marketing, ecommerce, customer acquisition and retention.
• Proven experience managing marketing budgets, agencies and vendors with ROI focus.
• Experience leading and developing marketing teams across Sales, Merchandising, digital and leadership.
• Hands-on, resourceful approach delivering through a small team and external partners.
• Data-driven, analytical with strong presentation skills and ROI mindset.

Responsibilities

• Develop and execute the annual marketing strategy, plans, campaign calendar, budgets, forecasts and KPIs in alignment with company growth objectives and business priorities.
• Partner closely with the CEO, Senior Leadership Team and Sales on strategic planning, growth initiatives, priority markets and commercial opportunities.
• Lead integrated marketing strategies across retail, ecommerce and B2B, connecting brand development, customer acquisition and sales growth.
• Act as steward of the brand, ensuring consistent positioning, messaging, visual identity and customer experience across channels.
• Identify opportunities to strengthen market positioning, brand awareness, customer consideration and loyalty.
• Develop targeted B2B and industry-specific programs that generate qualified workplace-project opportunities, partnering with Sales on lead qualification, follow-up and conversion.
• Build engagement with designers, architects, commercial real estate professionals, project managers and relevant industry associations, positioning the company as a workplace-project partner.
• Develop government and public-sector marketing programs, including healthcare and education, supporting Sales with capability materials, case studies and bid/proposal content.
• Partner with the shared senior digital leader on website modernization, ecommerce growth, website performance, conversion optimization and online customer experience and digital priorities.
• Oversee paid search, paid social, SEO, email and organic acquisition strategies in partnership with shared digital resources, using customer insights and analytics to improve performance.
• Develop national and local-market campaigns that increase showroom traffic, ecommerce sales and qualified leads while maintaining a consistent brand across the retail network.
• Create programs that connect digital and in-store customer experiences, strengthen customer loyalty and improve lifetime value.
• Lead, coach and develop the internal marketing team, coordinating effectively with shared digital/ecommerce, creative and other marketing resources.
• Build a culture of accountability, collaboration, innovation and continuous improvement, balancing strategic priorities with hands-on execution.
• Manage external agencies and vendors, coordinating digital and website-development partners with the shared senior digital leader. Set clear expectations and evaluate quality, value and results.
• Own the annual marketing budget and allocate investment across channels according to strategic priorities, expected return and performance.
• Monitor marketing's contribution to customer acquisition, qualified lead generation, project pipeline, lead-to-sale conversion, showroom performance, ecommerce revenue, campaign effectiveness and ROI, working with Sales and shared digital resources.
• Present performance insights, recommendations and opportunities to senior leadership, adjusting priorities and programs based on results.

Job description

• Develop and execute the annual marketing strategy, plans, campaign calendar, budgets, forecasts and KPIs in alignment with company growth objectives and business priorities.
• Partner closely with the CEO, Senior Leadership Team and Sales on strategic planning, growth initiatives, priority markets and commercial opportunities.
• Lead integrated marketing strategies across retail, ecommerce and B2B, connecting brand development, customer acquisition, retention and sales growth.
• Act as steward of the brand, ensuring consistent positioning, messaging, visual identity and customer experience across channels.
• Identify opportunities to strengthen market positioning, brand awareness, customer consideration and loyalty.
• Develop targeted B2B and industry-specific programs that generate qualified workplace-project opportunities, partnering with Sales on lead qualification, follow-up and conversion.
• Build engagement with designers, architects, commercial real estate professionals, project managers and relevant industry associations, positioning the company as a workplace-project partner.
• Develop government and public-sector marketing programs, including healthcare and education, supporting Sales with targeted outreach, capability materials, case studies and bid/proposal content.
• Partner with the shared senior digital leader on website modernization, ecommerce growth, website performance, conversion optimization and online customer experience and digital priorities.
• Oversee paid search, paid social, SEO, email and organic acquisition strategies in partnership with shared digital resources, using customer insights and other customer acquisition platforms and analytics to improve performance.
• Develop national and local-market campaigns that increase showroom traffic, ecommerce sales and qualified leads while maintaining a consistent brand across the retail network.
• Create programs that connect digital and in-store customer experiences, strengthen customer loyalty and improve lifetime value.
• Lead, coach and develop the internal marketing team, coordinating effectively with shared digital/ecommerce, creative and other marketing resources.
• Build a culture of accountability, collaboration, innovation and continuous improvement, balancing strategic priorities with hands-on execution.
• Manage external agencies and vendors, coordinating digital and website-development partners with the shared senior digital leader. Set clear expectations and evaluate quality, value and results.
• Own the annual marketing budget and allocate investment across channels according to strategic priorities, expected return and performance.
• Monitor marketing's contribution to customer acquisition, qualified lead generation, project pipeline, lead-to-sale conversion, showroom performance, ecommerce revenue, campaign effectiveness and ROI, working with Sales and shared digital resources.
• Present performance insights, recommendations and opportunities to senior leadership, adjusting priorities and programs based on results.

Requirements

• 8+ years of progressive marketing experience, including senior-level leadership responsibility and success delivering growth-focused strategies.
• Experience in multi-location retail, ecommerce or a similarly complex multi-channel business, with a credible understanding of both business and consumer customers.
• Demonstrated success in B2B demand generation and sales enablement, connecting marketing activity to qualified opportunities, pipeline development and sales results.
• Strong understanding of brand strategy, digital marketing, ecommerce, customer acquisition and retention.
• Proven experience managing marketing budgets, agencies and vendors, making investment decisions based on performance and ROI.
• Experience leading and developing marketing teams and working effectively across Sales, Merchandising, digital and senior leadership.
• A resourceful, hands-on approach, with the ability to deliver through a small team, shared resources and external partners rather than relying on a large supporting organization.
• Strong analytical, communication, influencing and presentation skills, with a data-driven commercially minded approach to decisions and results.
• Ability to balance long-term strategy, execution and changing business priorities.
• Experience in office furniture, home furnishings, workplace solutions, commercial interiors, building products, related consumer sectors, or another project/specification-driven industry would be an asset.
• Experience with government/public-sector or industry-specific marketing programs would be an asset.
• Experience overseeing website development, optimization and ecommerce growth initiatives would be an asset.
• Must maintain legal entitlement to work in Canada.

Corporate Culture

• Salary range of $125,000 to $150,000 per year plus incentive.
• Senior leadership role reporting directly to the CEO.
• Opportunity to shape the next phase of growth for an established Canadian retailer across retail, ecommerce and commercial/B2B marketing.
• Based in Burnaby, BC, five days per week in the office, Monday to Friday. This is not a remote or hybrid role.
• 100% employer-paid health and dental benefits following successful completion of probation.
• Health Spending Account
• Employee Assistance Program
• Employee product discounts
• Professional growth and development opportunities.
• Positive, collaborative and entrepreneurial working environment.