Director, Digital Engagement

Queen's Student Alumni Association; Kingston; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Director of Digital Engagement to lead innovative digital strategies that enhance communication and engagement. This pivotal role involves developing and implementing a comprehensive digital strategy, managing digital content, and ensuring compliance with best practices. You'll collaborate with diverse teams to build strong partnerships, driving digital innovation and leveraging analytics to inform decision-making. If you're passionate about digital engagement and eager to make an impact, this opportunity is perfect for you!

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Opportunities

Health and Wellness Programs

Qualifications

• 7+ years in strategic communications and digital engagement.
• Expertise in digital solutions and emerging technologies.
• Strong analytical skills for data-driven strategies.

Responsibilities

• Lead development of digital engagement strategies and systems.
• Manage digital content and ensure compliance with best practices.
• Build partnerships to enhance user experience for alumni.

Skills

Strategic Communications

Digital Marketing

Data Analytics

User-Centered Design

Project Management

Relationship Building

Education

University Degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

Email Marketing Tools

Job description

1 day ago Be among the first 25 applicants

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Competition Number: J0425-0632

Position Title: Director, Digital Engagement

Position Number (Final): 00505755

Employee Group: Managerial & Professional

Job Category: Communications and Marketing

Department or Area: ADV Strategic Comms and Events

Location: Kingston, Ontario, Canada (Remote)

Grade: 11 Review Salary Information Here

Hours per Week: 35

Job Type: Term

Length of term: 18 months

Shift: 7 Monday - Friday

Number Of Positions: 1

Date Posted: April 29, 2025

Closing Date: May 19, 2025

Additional Information

This position offers the ability to work remotely within Canada. Please note this is an 18 month term position.

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COVID 19 On-Campus Requirements

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Job Summary

JOB SUMMARY: Reporting to the Executive Director, Communications, the Director, Digital Engagement leads the development, implementation, and evaluation of the Office of Advancement’s digital strategy and engagement systems (e.g., websites, email marketing, event management tools). This role evaluates, coordinates, and implements improved business processes for new and existing digital communications initiatives to support the broader communications and engagement strategy. The Director builds strong partnerships and consensus amongst diverse constituents across the university, translating strategic goals into digital capabilities to enhance user experience and engagement.

This position supports Advancement’s goal of ‘Contemporary Practice in Information Management’, including data quality, data and analytics platforms, and data literacy in marketing and communications. This role requires expertise in analytical tools and reporting, data-driven strategy, web accessibility compliance and risk management associated with digital technologies.

Job Description

DUTIES AND RESPONSIBILITIES:

• Partner with Information Services (IS) and Advancement teams to develop and align digital strategies that enhance communications platforms, strengthen online brand presence, and optimize internal resources. Ensure all digital initiatives are developed in collaboration with IS to maintain alignment with institutional priorities and technical capabilities.
• Lead the strategic direction and implementation of Advancement’s digital engagement by developing and executing long-term multi-year digital roadmaps and plans that support a comprehensive digital engagement and fundraising strategy, ensuring alignment with IS and broader university systems.
• Drive digital strategy by establishing expertise across Advancement digital engagement systems, including all external-facing websites, email marketing, and event management tools.
• Own the adoption, governance, and appropriate use of Advancement’s digital engagement systems, including the event management system, email marketing system, and external-facing websites. Ensure these platforms are effectively utilized to support engagement, fundraising, and data-driven decision-making.
• Establish and enforce best practices, guidelines and procedures for the appropriate use of these systems, ensuring alignment with institutional policies, compliance requirements, and strategic goals.
• Oversee training, adoption, and constituent engagement to maximize the effectiveness of these digital tools across Advancement. Work closely with IS and internal partners to ensure integration, efficiency, and reporting capabilities.
• Build and strengthen relationships across Advancement and the university community to enhance the user experience.
• Focus on audience needs and user journey mapping to create a best-in-class digital experience for alumni and donors.
• Identify and integrate emerging digital trends, AI, and automation into strategy and operations.
• Manage digital content strategy and information architecture (IA) to support engagement goals.
• Lead digital projects through all phases of project management, ensuring timelines, deliverables and constituent alignment are met.
• Benchmark against peer institutions and incorporate new and emerging digital innovations.
• Track and analyze digital marketing campaign performance, refining strategies for maximum impact.
• Use data-informed decision-making to enhance marketing, communications, and fundraising efforts.
• Identify and address staffing needs, participate in staffing committees, and make recommendations regarding employee selection.
• Manage performance by establishing standards, reviewing, evaluating, and conducting formal reviews and talent assessments.
• Assess staff training needs and ensure relevant training is provided.
• Investigate, address, and resolve employee/labour relations issues, including disciplinary matters.
• Undertake other duties as assigned in support of the unit and/or department.

Required Qualifications

• University degree, preferably in marketing, communications, or a related field.
• Minimum seven years of progressively responsible experience in strategic communications, marketing, analytics, and/or digital engagement, focused on leadership within a large, multi-constituent organization.
• Advanced knowledge of digital solutions, emerging technologies (e.g., mobile, SEO, content management), and digital marketing best practices. Ability to collaborate with design and technical teams to address user-experience challenges.
• Experience with Salesforce Marketing Cloud or similar platforms, including journey building, audience segmentation, and campaign execution, is an asset.
• Knowledge of legislation related to digital communications, web accessibility, privacy, electronic security, and related laws.
• Strong understanding of user-centred digital methodologies driven by data.
• Deep knowledge of analytics and reporting to inform strategy and measure success.
• Proven track record in strategy development, project management, and achieving objectives.
• Leadership and relationship-building skills, with ability to align digital strategies with organizational goals.
• Experience in writing policies, procedures, or planning documents related to information management.
• Understanding of ethical fundraising standards and legislation.
• Equivalent combination of education and experience may be considered.

Special Skills

• Strong alignment with values: integrity, inclusivity, accountability, collaboration, service.
• Commitment to diversity, equity, and inclusion initiatives.
• Ability to build partnerships and consensus among diverse stakeholders.
• Excellent business insight, cultural awareness, and influencing skills.
• Innovative and strategic thinking, leveraging industry best practices and emerging technologies.
• Ability to lead digital innovation and stay updated on trends.
• Excellent interpersonal, verbal and written communication, and creative skills.
• Strong organizational, problem solving, and project management abilities.
• Ability to adapt to change and translate objectives into digital solutions.
• Professional demeanor, acting as a role model and representing the Office of Advancement effectively.

Decision Making

• Lead strategic discussions and make impactful decisions aligned with institutional priorities.
• Use data and insights to inform communication strategies that increase engagement and contributions.
• Ensure digital initiatives are integrated across university departments and units.
• Identify opportunities for digital innovation and continuous improvement.
• Develop solutions for complex challenges, making informed recommendations.
• Exercise judgment on decision-making processes, involving colleagues and leadership as appropriate.
• Collaborate with Information Services on controls and technological enhancements.
• Ensure compliance with policies, rules, and regulations.
• Prioritize projects based on importance and demands.
• Evaluate candidates and staff performance, and make recommendations on hiring, promotion, and discipline.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity and welcomes applications from women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Support is available for applicants requiring accommodations during the process. Contact [e-mail] for assistance.