Digital Analytics & Insights Lead

Tru; Old Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking digital agency as a Digital Analytics & Insights Lead. This role empowers you to lead a talented analytics team, driving data-driven strategies that enhance digital marketing efforts for enterprise clients. Your expertise in tools like Google Analytics and Snowflake will be crucial in optimizing campaigns and delivering actionable insights. Enjoy the flexibility of remote work while contributing to a culture that values courage, diversity, and passion. If you're ready to make a significant impact in a dynamic environment, this opportunity is perfect for you.

Benefits

100% employer-paid benefits package

Flexible work-from-home arrangement

Competitive salaries

Qualifications

• 5+ years in digital analytics or business intelligence with measurable impact.
• Bachelor's degree in relevant fields required.

Responsibilities

• Lead analytics team to deliver insights across digital platforms.
• Develop data-driven strategies and optimize marketing campaigns.

Skills

Analytical Skills

Strategic Thinking

Leadership

Problem-Solving

Data-Driven Mindset

Presentation Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Data Science

Bachelor’s degree in Business Analytics

Tools

Google Analytics

Google Tag Manager

Salesforce Marketing Cloud Intelligence

Snowflake

Adobe Analytics

Job description

We are not just a digital agency; we're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our team comprises of industry experts, creative minds, and tech-savvy enthusiasts who collectively bring a wealth of knowledge and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

One of the cornerstones of Tru's success is our unwavering commitment to our clients. We believe in partnerships, not transactions.

Job Description

Company Overview:

At Tru Inc, we are more than just a technology agency—we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era. We’re looking for a seasoned Digital Analytics & Insights Lead to join our team and contribute to our continued growth and success.

Location:

This role is remote, providing the flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.

Position Overview:

We’re seeking a proactive and detail-oriented Digital Analytics & Insights Lead reporting to the Chief Data Officer. This role requires exceptional analytical skills, strategic thinking, and a deep understanding of data-driven marketing and business intelligence.

Requirements

Key Responsibilities:

• Lead the analytics and reporting services team, ensuring delivery of actionable insights across all digital platforms.
  
• Develop and implement data-driven strategies using tools like Google Analytics, Google Tag Manager (GTM), MCI, and Snowflake.
  
• Oversee data collection, analysis, and reporting to optimize digital marketing campaigns and business performance.
  
• Collaborate with internal and client teams to define KPIs and build custom dashboards and reports.
  
• Drive personalization strategies through advanced analytics and customer segmentation.
  
• Mentor and develop team members, fostering a culture of continuous improvement and learning.
  
• Stay updated on the latest trends in analytics, reporting technologies, and digital marketing best practices.
  

What You’ll Bring:

• Strong leadership and team management skills.
  
• Proficiency in analytics tools such as Google Analytics, Google Tag Manager, Salesforce Marketing Cloud Intelligence (Dataroma), and Snowflake.
  
• Experience with personalization platforms and data visualization tools.
  
• Solid understanding of A/B testing, attribution models, and campaign performance optimization.
  
• Nice-to-have: Experience with Adobe Analytics or other enterprise analytics platforms.
  
• Excellent problem-solving skills and a data-driven mindset.
  
• Strong presentation and storytelling capabilities using data insights.
  

Requirements and Experience:

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field.
  
• 5+ years of experience in digital analytics, business intelligence, or a related field.
  
• Proven track record of delivering measurable business impact through analytics and insights.
  

Working at Tru:

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer-paid benefits package and a flexible work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding.