Digital Merchandising Specialist

Bilinguallink; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Group Health Benefits

Employee Discount

Job summary

Lisa Gozlan Jewelry Inc. in Toronto seeks a Digital Merchandising Specialist to manage Canada and US ecommerce sites, optimize customer journeys, and support CRO initiatives.

You will launch products, refine onsite experiences, and coordinate with Marketing, Creative, and Operations to maintain a best-in-class ecommerce presence across our Shopify Plus storefronts. 2+ years in ecommerce required.

Qualifications

• 2+ years of ecommerce, digital merchandising, or website management experience.
• Experience with Shopify Plus, GA4, and analytics platforms.
• Experience managing CA/US multi-market ecommerce websites.

Responsibilities

• Own daily website merchandising across Canada and US Shopify Plus sites.
• Execute product launches, collection updates, and onsite content changes.
• Optimize collection and product detail pages to improve discovery and conversion.
• Ensure accurate product information, imagery, pricing, and inventory messaging.
• Support seasonal and campaign-based site merchandising aligned with business goals.
• Partner with Marketing and Creative to execute homepage takeovers and promotions.

Skills

Shopify Plus

GA4

Ecommerce analytics

Excel

Conversion Rate Optimization

Tools

Crazy Egg

Shopify Analytics

Job description

About Us

At Lisa Gozlan, we inspire confidence and personal style through elevated, modern design. Our boutiques are at the heart of this vision—creating spaces that foster connection, discovery, and self-expression. As we continue to grow, we remain dedicated to crafting timeless pieces while delivering exceptional client experiences both in-store and beyond.

The Role

Location: Toronto, Ontario

Employment Type: Permanent, full-time

Work Arrangement: On-site

Job Status: New Role

THE ROLE

At Lisa Gozlan Jewelry, our ecommerce websites are an important extension of our brand and client experience. The Digital Merchandising Specialist will play an important role in supporting the day-to-day management, merchandising, and optimization of our Canadian and US ecommerce websites.

Reporting to the Senior Manager, Ecommerce & Digital Marketing and partnering with Marketing, Creative, Operations, and Development, you will execute product launches, optimize onsite experiences, support CRO initiatives, and ensure our products are presented effectively across our digital storefront.

This is a hands-on role that combines creative merchandising, analytics, and ecommerce execution. You’ll focus on continuously optimizing the website experience and helping create a seamless customer journey from discovery through checkout, while maintaining a best-in-class ecommerce experience across our Canadian and US websites.

RESPONSIBILITIES

Ecommerce Merchandising & Site Management

• Own daily website merchandising across Lisa Gozlan’s Shopify Plus websites (Canada & US)
• Execute product launches, collection updates, navigation changes, filters, badges, sorting, and onsite content updates
• Optimize collection pages and product detail pages to improve discoverability and conversion
• Ensure all products are accurately merchandised, including product information, imagery, variants, pricing, and inventory messaging
• Support seasonal and campaign-based site merchandising initiatives aligned with business goals
• Partner with Marketing and Creative teams to execute homepage takeovers, landing pages, promotions, and digital campaigns

Conversion Rate Optimization (CRO)

• Execute on the ecommerce testing roadmap focused on improving conversion rate, customer experience, and revenue
• Analyze customer behavior, website performance, and test results to identify optimization opportunities
• Support the implementation of website improvements alongside internal teams and development partners
• Use tools such as GA4, Shopify Analytics, Crazy Egg, and other ecommerce platforms to understand customer behavior and inform recommendations
• Monitor key ecommerce metrics including conversion rate, add-to-cart rate, AOV, revenue per session, and product performance

SEO Support

• Support ongoing onsite SEO across product, collection, and content pages
• Optimize product and collection page content, including meta titles, meta descriptions, headings, and internal linking
• Identify opportunities to improve organic search visibility and product discoverability
• Support SEO best practices as part of ongoing website merchandising and content updates

Reporting & Analytics

• Track and report on website performance, merchandising initiatives, and testing results
• Translate ecommerce data into actionable insights and recommendations
• Support monthly ecommerce reporting and performance reviews

QUALIFICATIONS

• 2+ years of experience in ecommerce, digital merchandising, website management, or a related role
• Experience with Shopify Plus, GA4, and ecommerce analytics platforms
• Experience managing multi-market ecommerce websites (CA/US)
• Working knowledge of onsite SEO
• Strong Excel skills with the ability to analyze data and build reports
• Understanding of ecommerce best practices, customer journey optimization, and CRO
• Strong analytical mindset with the ability to interpret ecommerce data, identify opportunities, and make recommendations
• Experience tracking ecommerce metrics including conversion rate, AOV, revenue, and product performance
• Strong attention to detail, organization, and ability to manage multiple priorities
• Ability to collaborate cross-functionally in a fast-paced environment

WHY YOU’LL LOVE WORKING HERE

• Compensation: $55,000 – $65,000 annually, commensurate with experience.
• Comprehensive Group Health Benefits
• Exclusive Employee Discount
• Opportunity to grow with a fast-growing luxury jewelry brand

Lisa Gozlan Jewelry Inc. is committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals and will provide reasonable accommodations throughout the recruitment and selection process. If you require accommodation at any stage of the process, please let us know.

Ai Disclosure

We do not use artificial intelligence to screen or assess applicants for this position. All hiring decisions at every stage are made by humans.