Manager, Digital Marketing (Web) - Origins - Global

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 96,000 - 100,000; Full time

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Digital Marketing Manager (CRM) to lead the e-commerce strategy for Origins in Toronto. This hybrid role emphasizes data-driven decision-making and requires expertise in website management and digital merchandising.

The ideal candidate should have 3-5 years of experience and a strong proficiency in Shopify. Responsibilities include overseeing website updates, managing analytics, and driving conversion optimization strategies.

Qualifications

• 3-5 years of experience in website management or e-commerce strategy.
• Advanced proficiency in Shopify and managing large product catalogs.
• Strong analytical capabilities using digital analytics tools.

Responsibilities

• Own content and merchandising strategy across the website.
• Lead analytics and performance reporting using Google Analytics.
• Develop and execute A/B testing roadmap to enhance conversion rates.

Skills

Website management

Digital merchandising

E-commerce strategy

Analytics tools proficiency

Content management

SEO best practices

Tools

Shopify

Google Analytics

Looker Studio

Hotjar

Amplience

Job description

Overview

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

What we\'re looking for

We are seeking a strategic and data-driven Digital Marketing Manager (CRM) - Origins - Global to lead the digital experience for Origins. This role is responsible for overseeing the end-to-end management of our e-commerce websites, with a strong emphasis on leveraging data and analytics to drive performance, enhance user experience, and support business growth. The ideal candidate combines a deep understanding of digital merchandising, content strategy, and platform optimization with a sharp analytical mindset and a passion for continuous improvement.

This is a hybrid role, based 3 days out of our Liberty Village, Toronto office.

Pay range

The anticipated base salary for this position is $96,000 to $100,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

What you\'d be doing in this role

Website Strategy & Content Management

• Own the overall content and merchandising strategy across Origins website, ensuring alignment with brand goals and customer needs.
• Use data-driven insights and behavioral analytics to shape content planning, campaign execution, and UX improvements.
• Lead cross-functional collaboration with marketing, creative, and technical teams to deliver seamless digital experiences that support product launches, promotions, and brand storytelling.
• Manage all website updates, including new product setups, SKU transitions, taxonomy enhancements, and digital merchandising within Shopify Commerce Cloud and Amplience.
• Ensure all content is accurate, optimized for SEO, and consistent with brand and visual standards.

Analytics, Optimization & Performance

• Lead site analytics and performance reporting using tools such as Google Analytics, Looker Studio, Hotjar, and Shopify dashboards.
• Monitor user behavior, funnel performance, and conversion metrics to uncover opportunities and implement actionable optimizations.
• Develop and execute a robust A/B testing roadmap to validate hypotheses and improve conversion rates, personalization, and content relevance.
• Translate analytics into strategic recommendations for product placement, navigation, dynamic content, and UX enhancements.
• Partner with engineering and product teams to troubleshoot issues and support platform improvements that enhance customer experience and business results.

Skills and qualifications

• 3-5 years of experience in website management, digital merchandising, or e-commerce strategy, in a fast-paced environment
• Advanced proficiency in Shopify and experience managing large product catalogs and content structures
• Strong command of analytics tools (e.g., Google Analytics, Hotjar, Looker Studio) with a proven track record of using insights to drive measurable improvements
• Experience with content management systems, ideally Amplience
• Solid understanding of SEO best practices, UX principles, and digital conversion strategies.
• Working knowledge of HTML/CSS is a plus.