Manager, Digital Merchandising

Loblaw Digital; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Loblaw Digital is seeking a Manager, Digital Merchandising in Toronto to lead product enrichment and site merchandising for joefresh.com. This role focuses on enhancing the digital shopping experience, improving product discoverability, and driving eCommerce growth.

The ideal candidate will have experience with eCommerce and digital merchandising, managing product onboarding, and utilizing analytics to inform decisions. This full-time role offers a competitive salary range of $80,000 to $110,000 per year.

Qualifications

• Experience in eCommerce, digital merchandising, or a related digital retail role.
• Strong familiarity with product onboarding processes and eCommerce platforms.
• Experience working with site analytics tools and data-driven decision-making.

Responsibilities

• Lead product merchandising across joefresh.com to optimize customer experiences.
• Oversee product onboarding ensuring accuracy of product information.
• Analyze web merchandising initiatives to generate actionable insights.

Skills

eCommerce

digital merchandising

product onboarding

site analytics tools

A/B testing

Tools

product information management tools

content management systems

Job description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

About The Role

Joe Fresh is looking for a Manager, Digital Merchandising to lead product enrichment, site merchandising, and product discoverability across joefresh.com. This role is responsible for creating a customer‑first digital shopping experience that supports product discovery, improves conversion, and drives profitable eCommerce growth. The Manager, Digital Merchandising will oversee day‑to‑day merchandising execution across categories, including product onboarding, promotions, category experiences, internal search optimization, and key site initiatives. This individual will play a critical role in shaping the online customer journey, ensuring that products are presented in a compelling, accurate, and commercially effective way. Working closely with cross‑functional partners across Trading & Growth, Category, Product, Supply Chain, Store Operations, Marketing, and Brand teams, this role will support the planning and execution of strategic site initiatives, seasonal campaigns, launches, promotions, and special projects that enhance the overall digital experience.

Key Responsibilities

Digital Merchandising & Site Experience

• Lead product merchandising across joefresh.com, ensuring categories, shops, landing pages, and product displays are optimized for customer experience and commercial performance.
• Create, manage, and execute data‑driven digital merchandising strategies that improve product discovery, customer engagement, conversion, and sales.
• Make customer‑centric, mobile‑first merchandising decisions across categories and key site experiences.
• Optimize site experiences including new arrivals, best sellers, category pages, campaign pages, shops, and promotional experiences.
• Support the execution of eCommerce merchandising strategies related to seasonal campaigns, product launches, shops, and promotions.
• Identify opportunities to improve the customer journey and path to purchase across all product categories.

Product Onboarding & Catalog Enrichment

• Oversee product onboarding across categories, ensuring product information, imagery, categorization, and merchandising details are accurate and complete.
• Partner with Trading & Growth and Category teams to understand upcoming product deliveries, launches, key priorities, and allocation strategies.
• Manage relationships with Brand teams to coordinate upcoming product deliveries, onboarding timelines, and launch readiness.
• Collaborate with cross‑functional teams to resolve product setup or launch issues in a timely manner.

Search, Navigation & Discoverability

• Optimize internal search performance through frequent audits, keyword tagging and analysis of top search terms.
• Monitor customer search behaviour and site analytics to identify gaps, trends, and opportunities.
• Recommend and implement product discoverability improvements to navigation, taxonomy, search results, and category.

Promotions & Site Initiatives

• Support creation and execution of promotions across the site, ensuring accuracy, timeliness, and alignment with business objectives.
• Partner with Marketing, Trading & Growth, and Category teams to deliver integrated campaign and promotional experiences.
• Collaborate with Store Operations and Category teams on SKU deactivations and scrapping processes.
• Lead or support special projects focused on enhancing the site experience, improving merchandising capabilities, and driving operational efficiencies.
• Partner with Product teams to advocate for tool enhancements and improvements that support digital merchandising workflows.

Analytics & Insights

• Track, report, and analyze the performance of web merchandising initiatives.
• Use site analytics, customer behaviour, search performance, and business results to generate actionable insights.
• Conduct A/B testing to inform future site experiences and support data‑driven decision‑making.
• Make in‑season pivots based on performance data, business priorities, product availability, and customer behaviour.

Industry Trends & Best Practices

• Stay current on eCommerce merchandising trends, digital retail best practices, customer experience standards, and emerging site capabilities.
• Bring forward actionable recommendations to improve the digital shopping experience and merchandising effectiveness.
• Continuously identify opportunities to streamline processes, enhance execution, and improve site performance.

Qualifications

• Experience in eCommerce, digital merchandising, or a related digital retail role.
• Strong familiarity with product onboarding processes, content management systems, product information management tools, and eCommerce platforms.
• Experience working with site analytics tools and using data to make merchandising and customer experience decisions.
• Strong understanding of product discoverability, internal search, navigation, taxonomy, filtering, sorting, and digital merchandising best practices.
• Strong organizational skills with the ability to manage multiple priorities, timelines, launches, and cross‑functional deliverables.
• Highly detail‑oriented with strong executional follow‑through and a commitment to accuracy.
• Proactive self‑starter who can identify site opportunities and recommend improvements.
• Strong communication skills with the ability to collaborate effectively across teams.
• Comfortable working in a fast‑paced retail environment with shifting priorities and seasonal deadlines.
• Experience with A/B testing, web performance reporting, and customer behaviour analysis is an asset.
• Fashion, apparel, lifestyle, or retail eCommerce experience is considered an asset.

Employment Information

Employment Type: Full time

Type Of Role: Regular

EEO Statement

Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range

$80,000.00 - $110,000.00 per year

This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position.

Hiring Range / Échelle Salariale à L’embauche: $80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)