Digital Media Recruitment Conversion Assistant

University of Lethbridge; Lethbridge; Hybrid; CAD 30,000 - 60,000; Full time

Job summary

A leading Canadian university located in Lethbridge is seeking a Digital Media Recruitment Conversion Assistant to enhance application completions through targeted engagement efforts. The ideal candidate will have a Bachelor's degree in marketing or communications, along with substantial experience in digital media. This full-time term position also allows for remote work flexibility, and offers a monthly salary range from $4,691.00 to $5,246.00. Join a dynamic team that values diversity and drives impactful recruitment strategies.

Qualifications

• Minimum of 3 years of digital media experience, preferably 5+ years.
• Practical experience in digital media platforms and user experience.
• Conceptual thinking with strong promotional skills.

Responsibilities

• Monitor and manage applicant pipelines through various stages.
• Engage prospects with timely reminders and tailored messaging.
• Collaborate with internal stakeholders and marketing agency.

Skills

Digital media experience

Problem solving

Time management

Interpersonal skills

Communication skills

Education

Bachelor’s degree in marketing or communications/journalism

Tools

Content management systems

CRM systems

Analytics and reporting tools

Job description

Digital Media Recruitment Conversion Assistant - Full-Time (Term)

About the University

At the University of Lethbridge, we speak in perspectives.

We are located in the heart of traditional Blackfoot Confederacy territory in southern Alberta with campuses in Lethbridge and Calgary. ULethbridge is more than a place to learn — it’s a place to build a career and make a lasting impact. We are one of Canada’s top universities and leading research institutions with more than 8,000 undergraduate and graduate students. We are an inclusive university that values diverse experiences and backgrounds. Our people are our greatest strength, and we are dedicated to fostering growth and success for all of our people.

Together, we transform lives and communities.

This is a full‑time, 3‑year term appointment beginning approximately February 2, 2026. Reporting to the Dean, Dhillon School of Business, the main purpose of this position is to support the conversion of interested prospects, generated through a longitudinal digital promotion campaign, into completed applications and enrolments through recruitment conversion. The role will focus on middle‑ and lower‑funnel engagement, particularly with individuals who have incomplete applications or webinar registrants, through coordinated communications and targeted follow‑up messaging. The position collaborates closely with program coordinators, marketing staff, Student Enrolment and Registrar Services (SEARS), and the digital marketing agency, in support of conversion rate optimisation and admission cycle optimisation.

The incumbent will perform a variety of duties including:

• Monitor and manage applicant pipelines at key stages (application preparation, submission, and decision).
• Engage prospects with incomplete applications through timely reminders and tailored messaging.
• Execute micro‑campaigns for warm leads, including webinar follow‑ups and deadline reminders.
• Maintain CRM records and contribute to funnel performance, by monitoring key performance indicators (KPIs) and help provide actionable insights to inform future recruitment decisions and maximise return on investment (ROI).
• Collaborate with key internal stakeholders and the digital marketing agency to ensure accurate and effective campaign assets are deployed across various funnel stages, and where relevant help identify the need for new assets.
• Contribute to events that support recruitment and retention, such as strategic student engagement events and other university recruitment events.
• Any other digital media marketing duties as assigned.

Campus: Lethbridge, with some ability for remote work and work in Calgary.

Position Qualifications

• Bachelor’s degree with focus on marketing or communications/journalism.
• Minimum 3 years of digital media experience, preferably 5+ years of digital media experience.
• Practical experience in digital media platforms and digital media user experience.
• Practical experience of digital user design, content management and the creative development process.
• Practical experience of digital content creation/editing skills for a variety of stakeholders and audience.
• Conceptual thinking with problem solving, time management, strong interpersonal, promotional and communication skills.
• Technology skills including content management systems, CRM, social media systems and tools; analytics and reporting tools, etc.
• Must be able to occasionally lift up to 25 lbs as part of event set up.

Compensation

Starting Salary Range (at 1.0 FTE) $4,691.00 - $5,246.00 monthly

Full Salary Range (at 1.0 FTE) $4,691.00 - $5,799.00 monthly (AUPE - Grade 10)

Special Instructions to Applicants

The University of Lethbridge invites applications from all qualified candidates; however, in accordance with Canadian immigration requirements, Canadian citizens and permanent residents will be given preference. The University of Lethbridge is committed to providing an inclusive and barrier‑free work environment, including through all aspects of the hiring process. If you require support during the hiring process, please contact Human Resources at [e-mail] so that accommodations can be put in place to support you. All private information received in relation to your request for support will be kept confidential, only information required to facilitate the accommodation will be shared with the selection committee.

Supplemental Questions

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