Field Marketing Manager

SPECTRAFORCE

Toronto

Hybrid

CAD 80,000 - 100,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

A leading marketing consultancy is seeking a Marketing Manager to enhance pipeline generation in Canada. The role involves strategizing industry plans, leading demand generation initiatives, and collaborating with sales teams. Ideal candidates will have 5-7 years in field marketing, a strong analytical mindset, and excellent collaboration skills. Located in Toronto, this position is a contractual opportunity requiring a minimum of 3 days onsite per week.

Qualifications

5-7 years of success in Field Marketing or Demand Generation roles.
Experience thriving in high-growth, fast-paced environments.
Strong cross-functional collaboration and stakeholder engagement skills.

Responsibilities

Collaborate with HQ Industry Marketing and Sales Leaders to develop strategic market plans.
Lead inbound marketing strategies; coordinate with Business Development and Digital Marketing teams.
Manage end-to-end campaigns including events, webinars, email, and paid digital initiatives.

Skills

Field Marketing experience

Marketing pipeline and campaign experience

Analytical and data-driven mindset

Tools

Google Suite

Salesforce.com

Tableau

Slack

Job description

Details

Location: Toronto, ON (Onsite – Minimum 3 days/week at 10 Bay Street)
Contract Duration: 12 months contract
Possibility of Extension or Full-Time Conversion: Yes
Interview Rounds: Three
Hours: EST primarily, PST as needed

Must-Have Skills

Field Marketing experience
Marketing pipeline and campaign experience (email, webinar, paid digital)
Analytical and data-driven mindset

Teachable Skills

Strategic planning
Business operations

Optional Skills:

French-speaking (FR-CA bilingualism preferred but not required)

Years of Experience

Underqualified: Less than 2–3 years
Overqualified: More than 10 years

Overview

This is an exciting opportunity to directly impact client’s presence in Canada and shape our GTM approach, collaborating with cross-functional teams, and executing innovative programs that attract new customers and significantly contribute to pipeline generation and revenue growth. We’re looking for someone who thrives on partnering with sales, isn’t afraid to roll up their sleeves, and consistently delivers exceptional results.

Reporting to the Head of Canada Marketing, the ideal candidate will have a proven track record of success in demand generation and field marketing roles, with the ability to manage multiple projects in a fast-paced environment. The Manager will also be responsible for collaborating with agency partners and global cross-functional teams to implement integrated programs that drive relevance and impact in the market.

What You’ll Do

Strategize & Execute Industry Plans: Collaborate with HQ Industry Marketing and Sales Leaders to develop strategic market plans to accelerate growth.
Drive Demand: Lead inbound marketing strategies; coordinate with Business Development, Digital Marketing, Web, and Email teams.
Execute Integrated Programs: Manage end-to-end campaigns including events, webinars, email, and paid digital initiatives to meet customer acquisition and revenue goals.
Expand Reach: Support high-impact activations with external partners and associations to grow brand visibility and customer engagement.
Amplify Sales Impact: Partner with Sales and Sales leaders to drive effective campaign execution and ROI.
Cross-Functional Collaboration: Work closely with Sales Programs, BDR, Solution Engineering, and Field Marketing teams to execute high-quality campaigns.
Measure & Optimize: Analyze pipeline performance and continuously improve campaigns based on data insights.
Strategic Counsel: Provide guidance to senior executives as needed.
Budget Ownership: Manage program budgets and evaluate ROI.