Field Marketing Manager

SPECTRAFORCE; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing solutions provider in Toronto is seeking a Marketing Manager to impact client presence in Canada. The role involves strategizing and executing marketing plans, leading demand generation efforts, and collaborating with cross-functional teams. Candidates should have 5–7 years of experience in Field Marketing or Demand Generation and possess strong analytical and communication skills. This is a 12-month contract with opportunities for extension or conversion to full-time.

Qualifications

• 5–7 years of success in Field Marketing or Demand Generation roles.
• Experience thriving in high-growth, fast-paced environments.
• Creative, innovative, and agile mindset.
• Budget management and tactical spend optimization.

Responsibilities

• Collaborate with HQ Industry Marketing and Sales Leaders to develop strategic market plans.
• Lead inbound marketing strategies and manage end-to-end campaigns.
• Analyze pipeline performance to continuously improve campaigns.

Skills

Field Marketing experience

Marketing pipeline and campaign experience

Analytical and data-driven mindset

Strong cross-functional collaboration

Excellent communication and presentation capabilities

Tools

Google Suite

Salesforce.com

Tableau

Slack

Job description

Overview

This is an exciting opportunity to directly impact client’s presence in Canada and shape our GTM approach, collaborating with cross-functional teams, and executing innovative programs that attract new customers and significantly contribute to pipeline generation and revenue growth. We're looking for someone who thrives on partnering with sales, isn't afraid to roll up their sleeves, and consistently delivers exceptional results.

Reporting to the Head of Canada Marketing, the ideal candidate will have a proven track record of success in demand generation and field marketing roles, with the ability to manage multiple projects in a fast-paced environment. The Manager will also be responsible for collaborating with agency partners and global cross-functional teams to implement integrated programs that drive relevance and impact in the market.

What You'll Do

• Strategize & Execute Industry Plans: Collaborate with HQ Industry Marketing and Sales Leaders to develop strategic market plans to accelerate growth.
• Drive Demand: Lead inbound marketing strategies; coordinate with Business Development, Digital Marketing, Web, and Email teams.
• Execute Integrated Programs: Manage end-to-end campaigns including events, webinars, email, and paid digital initiatives to meet customer acquisition and revenue goals.
• Expand Reach: Support high-impact activations with external partners and associations to grow brand visibility and customer engagement.
• Amplify Sales Impact: Partner with Sales and Sales leaders to drive effective campaign execution and ROI.
• Cross-Functional Collaboration: Work closely with Sales Programs, BDR, Solution Engineering, and Field Marketing teams to execute high-quality campaigns.
• Measure & Optimize: Analyze pipeline performance and continuously improve campaigns based on data insights.
• Strategic Counsel: Provide guidance to senior executives as needed.
• Budget Ownership: Manage program budgets and evaluate ROI.

What You'll Bring

• 5–7 years of success in Field Marketing or Demand Generation roles
• Experience thriving in high-growth, fast-paced environments
• Creative, innovative, and agile mindset
• Strong cross-functional collaboration and stakeholder engagement skills
• Excellent communication and presentation capabilities
• Experience working with senior executives and cross-functional teams
• Budget management and tactical spend optimization
• Proven track record of high-impact campaign execution
• Proficiency in Google Suite (Slides, Sheets, Docs)
• Familiarity with Salesforce.com, Tableau, and Slack (preferred)

Details

Location: Toronto, ON (Onsite – Minimum 3 days/week at 10 Bay Street)

Contract Duration: 12 months contract

Possibility of Extension or Full-Time Conversion: Yes

Interview Rounds: Three

Work Hours/Time Zones: EST primarily, PST as needed

Must-Have Skills

• Field Marketing experience
• Marketing pipeline and campaign experience (email, webinar, paid digital)
• Analytical and data-driven mindset

Teachable Skills

• Strategic planning
• Business operations

Optional Skills: French-speaking (FR-CA bilingualism preferred but not required)

Years of Experience

• Underqualified: Less than 2–3 years
• Overqualified: More than 10 years

Seniority level

Seniority level: Mid-Senior level

Employment type

Employment type: Contract

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