CRM Marketing Specialist (Slate) – Admissions

University of Guelph; Guelph; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Extended health care benefits

Generous vacation time and floater/dec

Wellness and development stipend

Learning resources and professional成长

Job summary

The University of Guelph seeks a CRM Specialist to advance domestic and international recruitment through Slate. You will manage large volumes of prospective student data, create targeted communication journeys, and optimize engagement and conversion.

Collaborate with campus partners to develop training materials, monitor campaigns, and support analytics-driven decision-making in a fast-paced environment. This role combines data, marketing, and technical CRM expertise.

Qualifications

• Undergraduate degree in Marketing, Communications, Business, Digital Media, Information Systems, Data Analytics, or a related field.
• Minimum of three (3) years of related experience in CRM management, digital marketing, marketing automation, or data-driven communications.
• Demonstrated experience with CRM or marketing automation platforms (Slate, Salesforce, HubSpot, Marketo, or similar).
• Strong experience building queries, segmented audiences, and automated workflows within a CRM environment.
• Excellent written communication skills with experience developing audience-specific messaging at scale.
• Experience developing reports and dashboards and interpreting data to inform strategy and decision-making.

Responsibilities

• Develop, build, and manage targeted communication journeys within the CRM (Slate), including emails and SMS campaigns for prospective students, parents, guidance counsellors, and international agents.
• Build and manage audience segmentation, queries, dashboards, and reports to support recruitment marketing and enrolment objectives.
• Organize and maintain large volumes of prospective student data with accuracy and privacy.
• Collaborate with recruitment, admission, academic, marketing, and web teams to support engagement, lead generation, and events.
• Develop training resources, provide CRM guidance, and support Slate adoption across teams.
• Monitor trends and recommend process improvements in CRM and marketing automation.

Skills

CRM management

Marketing automation

Data analytics

Audience segmentation

Dashboards

Campaign optimization

Communication

Education

Undergraduate degree in Marketing, Communications, Business, Digital Media, Information Systems, Data Analytics

Tools

Slate

Salesforce

HubSpot

Marketo

Job description

The University of Guelph seeks a CRM Specialist to advance domestic and international recruitment through Slate. You will manage large volumes of prospective student data, create targeted communication journeys, and optimize engagement and conversion.

Collaborate with campus partners to develop training materials, monitor campaigns, and support analytics-driven decision-making in a fast-paced environment. This role combines data, marketing, and technical CRM expertise.