Subscriber Growth Marketing Lead (CRM & Email)

Canadian Inclusion; Toronto; Hybrid; CAD 86,000 - 96,000; Full time

Benefits offered by this job

Hybrid work environment

Vacation and flexible work

Parental leave top-up

Health and dental benefits

Defined benefit pension plan

Wellness subsidy

On-site health services

Job summary

The Globe and Mail in Toronto is seeking a Growth Marketing Manager to lead data-driven subscriber acquisition initiatives with a strong focus on email and CRM marketing. You will own end-to-end campaigns, partner with analytics, product, and editorial teams, and drive audience growth through personalized multichannel strategies.

You will collaborate across engagement and analytics teams to optimize campaigns, measure performance, and iterate on improvements.

Qualifications

• Minimum 4 years of growth marketing, lifecycle marketing, CRM marketing, or related field.
• Strong understanding of digital media and subscription or membership marketing.
• Demonstrated expertise in email and CRM marketing.
• Experience with audience segmentation, personalization, and targeted marketing strategies.
• Strong understanding of customer acquisition, conversion, and purchase funnels.
• Data-driven mindset with the ability to interpret performance metrics and turn data into insights.
• Experience managing campaigns across multiple channels from strategy to execution.
• Strong analytical and problem-solving skills.
• Experience using analytics/reporting tools such as Amplitude, Tableau, and MS Office.
• Excellent communication and collaboration skills across cross-functional teams.

Responsibilities

• Develop audience acquisition strategies by identifying high-potential segments using behavioral and demographic data.
• Collaborate with analytics, data, and engagement teams to build and optimize target cohorts.
• Plan and execute targeted acquisition campaigns across multiple channels, including email and onsite personalization.
• Support app-based, offsite, and other targeted marketing campaigns with consistent messaging and brand alignment.
• Own the email acquisition and nurture strategy, including segmentation, design, and performance.
• Design and execute personalized email campaigns to boost subscriber acquisition and conversions.
• Optimize email performance through testing of messaging, creative, timing, and segmentation.
• Work with engagement teams on onboarding, engagement, nurturing, and conversion journeys.
• Manage campaign calendars, QA, timelines, deployment, and execution.
• Track performance, run A/B tests, analyze results, and provide insights to improve efficiency.
• Collaborate with analytics on reporting, attribution, forecasting, and performance measurement.

Skills

Growth marketing

Email marketing

CRM marketing

Data-driven mindset

Audience segmentation

Multi-channel campaigns

Analytics

Cross-functional collaboration

Campaign optimization

Communication

Tools

Amplitude

Tableau

Microsoft Office

Job description

The Globe and Mail in Toronto is seeking a Growth Marketing Manager to lead data-driven subscriber acquisition initiatives with a strong focus on email and CRM marketing. You will own end-to-end campaigns, partner with analytics, product, and editorial teams, and drive audience growth through personalized multichannel strategies.

You will collaborate across engagement and analytics teams to optimize campaigns, measure performance, and iterate on improvements.