Content and Communications Specialist

University of British Columbia; Electoral Area A; On-site; CAD 80,000 - 115,000; Full time

Job summary

The University of British Columbia is seeking a Content and Communications Specialist to support undergraduate recruitment by cultivating prospective student engagement through email campaigns and SMS, and by planning customer journeys in UBC's CRM system.

The role develops and optimizes CRM campaigns to increase participation and engagement, implements scalable email initiatives, and reports on campaign performance to inform Recruitments across Vancouver and Okanagan campuses.

Qualifications

• Experience with CRM systems and email marketing.
• Strong collaboration with cross-functional teams.
• Ability to analyze data and report insights.

Responsibilities

• Plan and execute email campaigns and lifecycle programs.
• Coordinate cross-channel marketing initiatives including SMS.
• Deliver reports on campaign performance and engagement.

Job description

Job Title Content and Communications Specialist

Job Category M&P - AAPS

Job Profile AAPS Salaried - Marketing and Sales, Level B

Job Family Group Staff - Non Union

Department Content Strategy | Recruitment and Marketing Support | International Student Initiative

Compensation Range $7,158.42 - $10,292.25 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Job End Date Ongoing

Posting End Date November 4, 2026

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Description The Content and Communications Specialist supports UBC's undergraduate recruitment process by cultivating prospective student engagement through email and messaging campaigns, by identifying audience segments for nurturing, and by planning customer (student) journeys in UBC's Customer Relationship Manager (CRM) system. The Content and Communications Specialist is responsible for developing and optimizing CRM campaigns in order to increase participation and engagement rates among prospective undergraduate student with UBC. The role assists in the development and implementation of new email marketing initiatives, and ensures these are repeatable, scalable, and extensible across other marketing channels (such as SMS) as technologies emerge. The role also prepares reports on all campaign activities. The Content and Communications Specialist will bring knowledge of best practices to the work, continually improving and optimizing campaigns, as well as developing strategies for segmentation and personalization. Key to this role is delivering timely and relevant content to students throughout the recruitment lifecycle from prospect, applicant, to UBC student. The role is integral to the achievement of the University's undergraduate enrolment objectives for UBC's Vancouver and Okanagan campuses.

Organizational Status Reports to the Manager, UX and Content Strategy, and works within an integrated, cross-channel digital team. Works closely and collaboratively with the Manager, International Student Recruitment Technologies. Close consultation and collaboration with the international and domestic recruitment teams, as well as other key UBC stakeholders is critical to success of this position.

Work Performed Marketing Automation and Email Campaign Planning, Coordination, and Implementation

Plays a key role in the creation of the overall strategic email marketing and communications plan, shaping the content and campaign calendar within the cross-channel, integrated approach of the Recruitment Marketing and Prospective Student Engagement team.

Balances the creation and optimization of multiple campaigns at once.

Uses effective stakeholder management and consensus-building skills to set campaign goals and objectives among competing internal priorities. Liaises with internal stakeholders to achieve reachable targets, and to measure and report on target and goal success.

Uses best practices to drive student engagement with email and other marketing channel campaigns, recruitment events, and other touchpoints available to our audience.

Creates scalable processes that ensure best practices in campaign set-up, conversion, lead generation and nurture, engagement monitoring, and data reporting.

Takes on an advocacy role for best practices, for a student-centred approach to email/SMS marketing and communications, for adherence to brand, and for a consistent and unified approach to messaging.

Develops and implements comprehensive nurture-campaign plans for emails, e-newsletters and SMS channels. Pilots new approaches and tactics to ensure the recruitment teams are supported by continually improving campaigns and email communications.

Schedules, coordinates, and executes all email campaigns (including lifecycle trigger programs, promotional campaign, transactional emails, and other) to ensure students receive messaging and information on time and when it is most relevant and meaningful to them. Some of this work is deadline-driven and time-sensitive.

In consultation with the Manager, International Student Recruitment Technologies and other key stakeholders, identifies market/audience segments to target in ca