Growth Marketing Architect — Lifecycle & GTM Systems

KidKare by MinuteMenu; Canada; On-site; CAD 100,000 - 140,000; Full time

Job summary

KidKare by MinuteMenu is seeking a data-driven Growth Marketing Operations leader in Canada. You’ll partner with Product, Revenue Operations, and Sales to define product positioning, translate features into audience-focused messaging, and deploy campaigns that drive pipeline, adoption, and expansion.

You’ll own CRM, enrichment, AI scoring, and routing to optimize every funnel stage. You’ll design structured demand-gen experiments, build lifecycle journeys across channels, and deliver measurable

Qualifications

• 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering in a B2B SaaS context.
• Experience translating product features into audience-specific messaging across campaigns, lifecycle programs, in-app experiences, and sales enablement.
• Hands-on CRM management/ownership, data enrichment, scoring, routing, and funnel reporting.

Responsibilities

• Define positioning and value propositions for each product and major release grounded in customer, competitive, and market insight.
• Translate features into audience-specific messaging for personas and segments; execute launches via lifecycle workflows and sales enablement.
• Build and maintain enrichment workflows and AI/predictive scoring; own lead/account routing rules and SLA-backed handoffs.
• Run demand-gen experiments with hypotheses, metrics, and documented outcomes; execute campaigns and nurture tracks with cross-functional partners.
• Own lifecycle programs across onboarding, activation, adoption, cross-sell, renewal, and win-back; design AI-driven in-app experiences.
• Develop funnel dashboards, set attribution standards, and translate data into actionable investment guidance.

Skills

Growth marketing

Lifecycle marketing

Marketing operations

Revenue operations

GTM engineering

B2B SaaS

Tools

HubSpot CRM

Salesforce

Marketing automation

Job description

KidKare by MinuteMenu is seeking a data-driven Growth Marketing Operations leader in Canada. You’ll partner with Product, Revenue Operations, and Sales to define product positioning, translate features into audience-focused messaging, and deploy campaigns that drive pipeline, adoption, and expansion.

You’ll own CRM, enrichment, AI scoring, and routing to optimize every funnel stage. You’ll design structured demand-gen experiments, build lifecycle journeys across channels, and deliver measurable