Subscriber Growth Marketing Lead (Email & CRM)

The Globe and Mail; Toronto; Hybrid; CAD 86,000 - 96,000; Full time

Benefits offered by this job

Hybrid work environment

Generous vacation

Parental leave top-up

Health and dental benefits

Defined Benefit pension plan

Annual wellness subsidy

Education assistance

Job summary

The Globe and Mail, based in Toronto, seeks a Growth Marketing Manager to drive subscription growth through audience-first, data-driven campaigns and strong email/CRM expertise.

You will lead end-to-end lifecycle marketing, identify high-value segments, and collaborate with analytics, product, and editorial teams to optimize multi-channel campaigns and improve conversion rates. Hybrid work and growth opportunities offered.

Qualifications

• Minimum 4 years of relevant experience in growth marketing, lifecycle marketing, CRM marketing, or a related field.
• Strong marketing management knowledge with a solid understanding of digital media and subscription or membership marketing.
• Demonstrated expertise in email and CRM marketing.
• Experience with audience segmentation, personalization, and targeted marketing strategies.
• Strong understanding of customer acquisition, conversion, and purchase funnels.
• Data-driven mindset with ability to interpret performance metrics into insights.

Responsibilities

• Develop audience acquisition strategies by identifying high-potential segments using behavioral data.
• Partner with analytics, data, and engagement teams to build and optimize target cohorts.
• Plan and execute targeted acquisition campaigns across multiple channels, including email.
• Collaborate with cross-functional teams to support app-based and on-site campaigns.
• Own the email acquisition and nurture strategy, including segmentation and design.
• Design and execute personalized email campaigns to increase subscriber acquisition and conversion.
• Optimize email performance through testing, messaging, segmentation, timing and frequency.
• Develop customer journeys that support onboarding, engagement, nurturing, and conversion.
• Manage campaign operations, calendars, QA, timelines, deployment and execution.
• Track campaign performance, run A/B tests, and deliver insights to optimize acquisition and conversions.
• Collaborate with analytics on reporting, attribution, forecasting and performance measurement.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Email marketing

Audience segmentation

A/B testing

Analytics

Cross-functional collaboration

Multi-channel campaigns

Education

Undergraduate degree in Business/Marketing

Tools

Amplitude

Tableau

Microsoft Excel

Job description

The Globe and Mail, based in Toronto, seeks a Growth Marketing Manager to drive subscription growth through audience-first, data-driven campaigns and strong email/CRM expertise.

You will lead end-to-end lifecycle marketing, identify high-value segments, and collaborate with analytics, product, and editorial teams to optimize multi-channel campaigns and improve conversion rates. Hybrid work and growth opportunities offered.