Global Performance Marketing Director

Financial Edge; Vancouver; On-site; CAD 120,000 - 160,000; Full time

Job summary

Whitecliffe Global is seeking a senior performance marketer to set paid media strategy for its international campuses. You will direct multiple agencies, allocate budgets by market, and tie media spend to enrolments using GA4 and offline conversion tracking.

You will connect ad platforms to our CRM (Dynamics 365), optimise CAC while growing volume, and lead with data-driven decisions. International collaboration across Canada, New Zealand, Australia and Europe is expected.

Qualifications

• Experience leading paid media strategy and budgets across multiple markets.
• Direct several agencies simultaneously and align across countries.
• Deep hands-on knowledge of Google Ads, Meta and LinkedIn advertising.
• Strong attribution, measurement, and cost-per-acquisition reporting skills.
• Experience integrating a CRM with ad platforms (Dynamics 365 preferred).
• History of lowering acquisition cost while growing volume in high-value sectors.
• Leadership with senior stakeholders and cross-functional teams.
• Willingness to work across time zones to connect with global teams.

Responsibilities

• Own paid media strategy and budget allocation by market.
• Direct multiple agencies and optimize cross-country campaigns.
• Track performance with GA4 and offline conversion data; report CPA.
• Ensure CRM ad-platform integration (Dynamics 365) and data flow.
• Engage regional marketing and admissions to hit enrolment targets.

Skills

Paid media strategy

Agency management

Google Ads

Meta ads

LinkedIn ads

GA4

Offline conversion tracking

Funnel analysis

CPA reporting

CRM integration

Microsoft Dynamics 365

Customer Insights

Leadership

Stakeholder management

Flexible hours

Job description

Whitecliffe Global is seeking a senior performance marketer to set paid media strategy for its international campuses. You will direct multiple agencies, allocate budgets by market, and tie media spend to enrolments using GA4 and offline conversion tracking.

You will connect ad platforms to our CRM (Dynamics 365), optimise CAC while growing volume, and lead with data-driven decisions. International collaboration across Canada, New Zealand, Australia and Europe is expected.