Creative Director / Head of Brand - Canada (Remote)

Maropost; Remote; CAD 120,000 - 160,000; Full time

Job summary

A leading technology company in Toronto seeks a Creative Director to define and evolve their brand strategy across all customer touchpoints. In this senior role, you will manage brand positioning and ensure consistency during fast growth. Candidates should have extensive experience in brand leadership, a proven track record in B2B SaaS, and the ability to guide creative teams collaboratively. Join us at this innovative firm and make a significant impact in a dynamic environment.

Qualifications

• 8–12+ years of experience in brand, creative, or design leadership roles.
• Experience building or evolving a brand within B2B SaaS or technology.
• Proven ability to lead creative teams and agencies.

Responsibilities

• Define, evolve, and scale the brand across customer touchpoints.
• Own brand strategy, creative direction, and execution quality.
• Ensure brand consistency while supporting flexibility.

Skills

Brand strategy

Creative leadership

Storytelling

Collaboration

Visual judgment

Job description

Everything we do is for our customers!

Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience that our customers need; transforming ecommerce, retail, marketing automation, merchandising, helpdesk and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence and resourcefulness to power 5,000+ global brands while we head to 100,000+.

Driven by the same customer-centric mentality as above, we empower businesses to achieve their goals and grow alongside us. If you're a driver and not passenger and are ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.

The opportunity

Thrive on change and grow beyond limits? We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost where you can turn ideas into action!

The Creative Director/Head of Brand will define, evolve, and scale how our brand shows up across every customer touchpoint.

This role owns brand strategy, creative direction, and execution quality across marketing, product launches, lifecycle, sales enablement, and corporate communications. You will ensure Maropost’s brand is clear, differentiated, and consistent while enabling teams to move quickly and effectively.

This is a senior role that blends strategic brand stewardship with hands‑on leadership. You will set the vision, establish standards, and build a creative operating model that supports growth without becoming a bottleneck.

What You’ll Do

• Own Maropost’s brand strategy, voice, and visual identity.
• Clarify and evolve brand positioning, messaging hierarchy, and narrative across products and audiences.
• Ensure the brand supports Maropost’s go‑to‑market (GTM) strategy and growth goals.
• Maintain brand consistency across regions, channels, and teams while allowing flexibility where needed.
• Set creative direction across campaigns, website, lifecycle marketing, social media, content, and sales enablement.
• Partner closely with Growth, Product Marketing, Lifecycle, and Product teams to translate strategy into execution.
• Review and guide creative work to ensure quality, clarity, and effectiveness.
• Balance brand integrity with performance needs across demand generation and lifecycle programs.
• Build and run a creative operating model that supports speed and scale.
• Establish brand guidelines, templates, and processes that empower teams.
• Manage internal designers, writers, and external agencies or freelancers.
• Align creative resources with business priorities and timelines.
• Lead, mentor, and develop creative and brand talent.
• Act as a trusted partner to Marketing, Product, Sales, and Executive leadership.
• Influence GTM strategy and campaign planning through brand insight and customer understanding.
• Raise the overall bar for storytelling, clarity, and design across the company.
• Use qualitative and quantitative feedback to refine messaging and creative direction.
• Stay current on design, branding, and storytelling trends relevant to B2B SaaS and ecommerce technology.

What You’ll Bring to Maropost

• Bring 8–12+ years of experience in brand, creative, or design leadership roles.
• Have experience building or evolving a brand within B2B SaaS, technology, or high-growth companies.
• Demonstrate proven ability to lead creative teams and agencies across multiple workstreams.
• Present a strong portfolio demonstrating brand systems, campaigns, and storytelling.
• Show deep understanding of brand strategy, positioning, and narrative development.
• Apply strong visual and editorial judgment across digital and experiential channels.
• Translate complex products into clear, compelling stories.
• Support both brand-building and performance-driven marketing.
• Think strategically with a practical, execution-oriented approach.
• Balance long-term brand vision with short-term business needs.
• Maintain high standards with a collaborative leadership style.
• Influence without creating friction or slowing teams down.
• Familiarity with AI-driven creative workflows and an eagerness to leverage innovation in brand development.

You exemplify Maropost’s Values

• Customer Obsessed
• Extreme Urgency
• Excellence
• Resourceful

Message from the Founders

Maropost is looking for builders - people who want to drive our business forward at all costs in order to achieve the goals we have both short and long term for the results and outcomes that will bring to us all.

If that isn't for you that’s ok, for those of you that it is please get in touch with us!