Content Specialist

Kalepa; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading AI underwriting firm in Canada seeks a Content Specialist to drive content strategy and blog execution. The role involves simplifying complex AI and insurance concepts into compelling narratives, optimizing content for SEO, and enhancing the firm's recognition in the market. Candidates should have 4-5 years of B2B content experience, exceptional writing skills, and the ability to collaborate with subject-matter experts. This position offers a competitive salary, benefits, and significant equity options.

Benefits

Competitive salary based on experience

401(k) plan with employer match

100% covered medical, vision, and dental

20 days of PTO per year

Continuing education credits

Gym stipend

Qualifications

• 4-5 years of professional content experience, preferably B2B.
• Ability to simplify complex technical topics.
• Experience supporting SEO outcomes.

Responsibilities

• Own and execute Kalepa’s blog strategy and editorial calendar.
• Write, edit, and publish various content types.
• Own SEO execution to drive organic growth.
• Build and run a LinkedIn thought leadership program.

Skills

Writing and Editing

SEO

Ghostwriting

Content Strategy

Collaboration

Job description

Commercial insurance is a trillion-dollar industry still run out of Microsoft Outlook.

Kalepa is changing that.

Kalepa is an AI Underwriting Platform built to deliver Professional-Grade AI in production - helping the world's most important insurers centralize and prioritize submission data, surface critical risk insights, and make faster, more confident decisions. Customers see meaningful improvements to both speed and portfolio quality as soon as they implement Kalepa - so much so that clients call it “truly an underwriter’s dream.”

Kalepa is backed by leading investors such as IA Ventures and Inspired Capital, and our team brings experience from Facebook, Google, Amazon, Mastercard, and Uber.

Our Values

Many organizations have a dusty list of corporate values that no one ever follows. Kalepa is not one of those companies. Our values are designed to unlock the potential of our employees.

Success at Kalepa is bred from five core principles:

• Hustle & Grit - We expect everyone at Kalepa to be excellent at what they do and relentless in pursuing their craft. There are no easy days. Kalepa’s exceptional speed and determination are our biggest differentiators: this is how we win.
• Customer Focus - We will ruthlessly prioritize the work that drives our clients’ growth, profitability, and efficiency. We are not building things just because they seem cool - we are here to solve our customers’ most strategic problems.
• Meritocracy - Too many exceptional people are stifled by corporate bureaucracies. At Kalepa, those people excel - and we reward tremendous results with rapid promotions and compensation growth.
• Transparency - We are honest with each other. We don’t believe in back-office politics and keeping employees in the dark. Transparency allows us to instantly cut to the heart of the matter and figure it out together.
• Experimentation - For many of the problems we face, no company has ever solved them before. We tackle these by quickly testing, measuring, and iterating to determine the path to success.

In addition to our NY office, we have remote employees speaking 10+ languages across the globe. But we invest in bringing our people together both for regional meetups and global offsites (2021 - Playa Del Carmen | 2022 - Rome | 2023 - Buenos Aires | 2024 - Lisbon | 2025 - Cartagena).

Kalepa’s culture isn’t for everyone, and that’s ok. But for the people who are a fit, they can’t imagine working elsewhere.

About the role

We’re looking for a Content Specialist to own and execute Kalepa’s content engine - primarily blog strategy and long-form content, plus LinkedIn thought leadership across key leaders and subject-matter experts (SMEs). This person will take complex AI and commercial insurance concepts and turn them into clear, compelling narratives that educate the market, build trust, and strengthen Kalepa’s credibility as a category leader.

This role will report to and work closely with the Marketing Director. Together, you’ll help grow the marketing function and drive meaningful commercial impact by building a content engine that supports pipeline, strengthens positioning, and enables sales.

You’ll collaborate closely with SMEs and leaders to ghostwrite in their voice, maintaining consistency and high editorial standards across multiple contributors. You should be comfortable using AI as a workflow accelerator for outlining, ideation, research synthesis, editing, and versioning - while applying strong editorial judgment and holding a high bar for quality and accuracy. In this role, you’ll create and optimize content that builds category authority and drives demand, from blog posts and ebooks to LinkedIn copy and web messaging.

You’ll also own how our content performs across both traditional search engines and AI-powered answer engines - ensuring it’s discoverable, trusted, and accurately represented wherever people search and learn.

Key responsibilities

• Own Kalepa’s blog strategy and editorial calendar, aligned to brand, product, and GTM priorities
• Write, edit, and publish high-quality long-form content including educational posts, industry POV pieces, deep dives, and playbooks
• Write and edit content across formats as needed: landing pages, case studies, one-pagers, newsletters, webinars, product explainers, and sales enablement content
• Own SEO execution and content structure to drive organic growth and improve performance across search engines and AI answer engines (LLM visibility)
• Build and run a LinkedIn thought leadership program, ghostwriting for leaders and SMEs while matching their voice and point of view
• Use AI tools responsibly to accelerate production (ideation, outlining, summaries, editing, versioning), while owning end-to-end quality control
• Track and report on performance (engagement, traffic, rankings, conversion signals, and sales usage) and continuously refine topics, formats, and distribution strategy

You’ll be right at home if you

• Have 4-5 years of professional content experience (B2B preferred; SaaS, fintech, insurance, or technical content strongly preferred)
• Have exceptional writing and editing skills, with a proven ability to simplify complex technical and domain-heavy topics
• Have demonstrated experience writing content that supports SEO outcomes
• Have strong ghostwriting capability and can match tone/voice across different stakeholders
• Have strong editorial instincts: structure, flow, clarity, accuracy, and quality control
• Experience writing data led stories is highly desirable

What you’ll get

• Competitive salary (based on experience level).
• Significant equity options package.
• 401(k) plan with employer match (regardless of employee contribution)
• Excellent benefits: 100% covered medical, 100% covered vision and dental for individuals and families, and others
• Work with an ambitious, smart, global, and fun team to transform a $1T global industry.
• 20 days of PTO a year
• Healthy living/gym stipend. Mobile phone bill stipend.
• Continuing education credits.

The salary range listed is an estimate and will vary based on a variety of factors. Final compensation will be determined during the offer stage based on relevant experience, performance during the interview process, and geographic location, and may therefore differ from the posted range.

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As set forth in Kalepa’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.