Co-Founder Marketing Lead (Equity) – Wedding Tech

Weddings-IO; Barrie; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative wedding platform is seeking a Marketing Specialist to join as a co-founder during its growth phase. This unique role involves building marketing operations, establishing brand presence, and driving customer acquisition for both B2B and B2C channels. Successful candidates will have experience in SaaS marketing and a passion for the wedding industry. This position offers significant equity and the opportunity to shape a startup's future.

Benefits

Meaningful sweat equity as a co-founder

Opportunity to shape marketing foundation

Autonomy to implement strategic vision

Qualifications

• Proven experience marketing B2B and B2C SaaS products.
• Strong track record with email marketing platforms.
• Demonstrated success in building social media presence.

Responsibilities

• Develop and execute marketing strategies for B2B and B2C.
• Manage email marketing campaigns including segmentation.
• Create social media strategies to build brand awareness.
• Establish analytics frameworks to measure marketing performance.

Skills

Experience marketing B2B and B2C SaaS products

Strong track record with email marketing

Success in building social media presence

Data-driven marketing analytics experience

Job description

An innovative wedding platform is seeking a Marketing Specialist to join as a co-founder during its growth phase. This unique role involves building marketing operations, establishing brand presence, and driving customer acquisition for both B2B and B2C channels. Successful candidates will have experience in SaaS marketing and a passion for the wedding industry. This position offers significant equity and the opportunity to shape a startup's future.