Chief Growth & Brand Architect

Greenhouse; Canada; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A progressive beverage company is seeking a dynamic Head of Marketing to lead their marketing strategy and brand innovation. This role focuses on accelerating U.S. expansion and strengthening market leadership in Canada. The ideal candidate has over 4 years of marketing leadership experience, particularly in scaling consumer goods brands. You will own the marketing ecosystem and drive effective storytelling that resonates with consumers. If you are passionate about health and wellness, we want to hear from you. Join us and help shape the future of our brand.

Qualifications

• 4+ years in marketing leadership roles (Director/VP preferred).
• Demonstrated success scaling challenger CPG or beverage brands.
• Proven ability to build and execute sell stories for retailers.
• Hands‑on with packaging, brand voice, and content.
• Heavy experience with innovation + commercialization.
• Strong analytics chops and data‑driven decision‑making.
• Comfort operating fast, scrappy, and strategically.
• Health + wellness consumer with a strong POV on the space.

Responsibilities

• Own the entire marketing ecosystem.
• Accelerate U.S. expansion and defend Canada leadership.
• Build marketing system capabilities.
• Develop innovative marketing tactics.
• Oversee the innovation pipeline with R&D and CEO.
• Lead creative direction across campaigns and content.

Skills

Outstanding storyteller

Commercial CPG thinker

Brand and creative leader

Digitally fluent innovator

Innovation partner

Job description

A progressive beverage company is seeking a dynamic Head of Marketing to lead their marketing strategy and brand innovation. This role focuses on accelerating U.S. expansion and strengthening market leadership in Canada. The ideal candidate has over 4 years of marketing leadership experience, particularly in scaling consumer goods brands. You will own the marketing ecosystem and drive effective storytelling that resonates with consumers. If you are passionate about health and wellness, we want to hear from you. Join us and help shape the future of our brand.