Head of Growth, Brand & Lifecycle

TextNow; Canada; On-site; CAD 220,500 - 378,000; Full time

Job summary

A fast-growing telecommunications service provider is seeking a Head of Marketing to lead its brand, growth, and lifecycle strategies. The ideal candidate will have experience in managing a $100M+ consumer company and will thrive in a collaborative, data-driven environment. This position offers a competitive salary range of $220,500 - $378,000 annually and opportunities to innovate marketing strategies to engage diverse audiences.

Qualifications

• Experience leading brand + growth + lifecycle + creative at a $100M+ consumer company.
• Ability to execute strategies in a fast‑moving environment.
• Skill in growing brand awareness beyond performance marketing.
• Data-driven mindset with smart investment strategies.
• Collaborative approach that builds trust and integrity.

Responsibilities

• Oversee brand, growth, lifecycle, and creative with full ownership.
• Strengthen marketing foundation and identify growth needs.
• Develop campaigns for value-seeking and lower-income consumers.
• Leverage community and partnerships for brand awareness.
• Translate TextNow’s mission into culturally relevant narratives.
• Optimize marketing spend and measure performance metrics.
• Evolve and elevate the TextNow brand for wider reach.

Job description

A fast-growing telecommunications service provider is seeking a Head of Marketing to lead its brand, growth, and lifecycle strategies. The ideal candidate will have experience in managing a $100M+ consumer company and will thrive in a collaborative, data-driven environment. This position offers a competitive salary range of $220,500 - $378,000 annually and opportunities to innovate marketing strategies to engage diverse audiences.