Brand Manager: Grow Iconic Brands & Culture

Labatt Breweries of Canada; Toronto; On-site; CAD 80,000 - 117,000; Full time

Benefits offered by this job

Health benefits

Flex credits for healthcare

Retirement plan with company matching

Family-forming benefit

Wellbeing resources

Beer and Beyond-Beer product allotment

Job summary

Labatt Breweries of Canada is seeking a Brand Manager to grow one of Canada's beloved beer brands. You will own the brand, turn consumer insights into compelling campaigns, and partner across Sales, Insights, Innovation, Finance and agencies to deliver integrated programs.

From strategy to execution, you’ll balance creative storytelling with commercial discipline, manage budgets and timelines, and adapt global platforms to resonate with Canadian consumers.

Qualifications

• Curiosity, creativity and ownership mindset to build great brands.
• Experience in marketing, CPG, beverage, advertising or digital environments is valued.
• Ability to translate insights into a clear strategy and compelling story.

Responsibilities

• Own your brand and understand consumer needs, brand health, and growth opportunities.
• Develop and execute annual brand plans to drive volume, share and long-term equity.
• Turn insights into campaigns, partnerships, sponsorships and experiences.
• Lead initiatives from brief through execution across creative, media, digital and in-market activation.
• Make data-driven decisions to optimize investments and growth opportunities.
• Collaborate with cross-functional teams and external agencies for integrated programs.
• Manage budgets, timelines, agency partners and marketing compliance.
• Adapt global brand platforms to resonate with Canadian consumers.

Skills

Brand management

Marketing strategy

Consumer insights

Project management

Communication

Collaboration

Ownership mindset

Data-driven

Job description

Labatt Breweries of Canada is seeking a Brand Manager to grow one of Canada's beloved beer brands. You will own the brand, turn consumer insights into compelling campaigns, and partner across Sales, Insights, Innovation, Finance and agencies to deliver integrated programs.

From strategy to execution, you’ll balance creative storytelling with commercial discipline, manage budgets and timelines, and adapt global platforms to resonate with Canadian consumers.